Effective: , 2021; Updated January 1, 2023
TABLE OF CONTENTS
SONY collects and uses information or data as described below (collectively, the “Collected Data”). Some of this information may be considered personal information under applicable law in your jurisdiction, and it is collected when you choose to provide information to us or automatically when you use the Airpeak Product, App or Services.
In General. We may collect information that could reasonably be used to contact you or to identify you personally (such as first and last name, email address, mailing address, telephone number, photographs or videos) when you register an Airpeak Product, create an Airpeak account, purchase a Cloud Service plan, and at other times during your use of the App(s) or our Services. We may also ask you to provide other information about yourself, such as demographic information (gender, geographic region, age, etc.) or certain information about your preferences and interests. If you choose not to provide certain information, you may not be able to register an Airpeak Product, utilize the Apps, purchase the Cloud Service, or use certain features on the Airpeak Product, or participate in other activities we offer. If we combine demographic or other information we collect about you with information that may identify you, we will treat the combined information as personal information.
Information Sony Collects Automatically
Whenever you visit or interact with the Services, Sony and its third-party service providers automatically collect certain information regarding your use of the Services and your devices ("Usage Information"). Usage Information may include, in part, browser type, operating system, and the aspects of the Services you access, such as the Apps or Cloud Service (including the time at which a feature is used, the duration of the use, and the way you navigate within the Services). We also collect your IP address and other unique identifiers ("Device Identifier(s)") that identify the Airpeak Product, computer, mobile device, or other device you use to access the Services. We may also collect information regarding the physical location of the Airpeak Product, its flight path and the amount of time it is operated.
We may collect Usage Information through the Airpeak Product, including information about the device itself and information the Airpeak Product collects through its sensors, such as air pressure, temperature, acceleration, geomagnetism, Inertial Measurement Unit (“IMU”), Infrared Range and GPS location. The sensor data is not associated with or linked to your Device ID. However, the following data may be collected and associated with your Device ID: device controls, settings (e.g., network settings, status information), activity logs and operational data, and flight plan information (including geolocation data, flight duration, positioning and movement data related to an Airpeak Product's mapping and movement), First Person View (“FPV”) camera data and data related to the Airpeak Product's behavior.
In order to use certain services or features available through the Airpeak Apps and the Cloud Service, you will need to create and sign into an account. If you choose to create an account, SONY will assign identifiers (“Account IDs”) and collect your name, email address, age and password you input when creating the Account. We may collect additional information as follows:
Uses of the Information Sony Collects
Sony will use the Collected Data, including your personal information:
We may also use the Collected Data to monitor performance and for the design, development and improvement of the Services and other products and services, for other internal business purposes, and to contact you with regard to your use of the Services and, in our discretion, changes to any of our policies.
When and with Whom Sony May Share Information Collected
Non-Personal Information. We may share aggregate user statistics, demographic information, hashed or otherwise de-identified data, and other anonymous data with third parties for a variety of purposes, such as providing analytics, to the extent permitted by law.
To Third-Party Service Providers Providing Services on Sony's Behalf. We may from time to time employ third parties to perform functions on our behalf, and thus, we may also share Collected Data with third-party service providers that assist us with providing content, fulfilling your requests, improving our products, content, or services, delivering advertising, or otherwise performing services for Sony. For example, third-party service providers may assist us with hosting or operating the Services, processing transactions and payments, fulfilling orders, providing analytics services, sending email, and administering promotions.
Business Transactions. Sony or any of its assets, including the Services, may be sold, or other transactions may occur in which the Collected Data is one of the key business assets in the transaction (such as a merger, acquisition, or bankruptcy, including, without limitation, during the course of any due diligence process related to such transaction). In such a case, the Collected Data may be one of the business assets we transfer and Sony reserves the right to disclose and transfer Collected Data, in connection with this type of business transaction.
Our Services are intended for a general audience and are not targeted to children younger than the age of 16. If you believe that we have collected information of a child under the age of 16 in contravention of any applicable laws and regulations, you may request that we delete that information by contacting us as stated in the Questions section below.
Notice to Virginia Residents
Virginia consumers have the following rights with respect to their personal information pursuant to the Virginia Consumer Data Protection Act (VCDPA):
If you are a Virginia consumer and would like to exercise any of these rights, please complete the form here: Data Requests
In addition, Virginia consumers have the right to opt-out out of the processing of your personal information for the purposes of targeted advertising. Sony engages in online advertising and analytics practices that may be considered “targeted advertising” under the VCDPA. To exercise your rights to opt-out of targeted advertising, you may submit a request here: Do Not Sell or Share My Personal Information
In addition, you may need to disable sharing through cookies set by 3rd parties on the Airpeak websites. To manage your cookie preferences, please refer to the “Manage Cookies” option for the Airpeak website and ensure that “Targeting” cookies are disabled.
This Airpeak California Privacy Notice is effective as of January 1, 2023.
Our Practices Regarding Collection and Use of your CA Personal Information
If you reside in California, we are required to provide additional information to you about how we collect, use and disclose your personal information as defined under applicable law (“CA Personal Information”), and you may have additional rights with regard to how we use your CA Personal Information. We have included this California-specific information below
CA Personal Information. Consistent with the "Uses of the Information Sony Collects" section above, we may use CA Personal Information for the following business or commercial purposes:
Categories of Personal Information Collected
Business or Commercial Purposes for Collection of Personal Information
Categories of Sources from Which Personal Information Was Collected
Categories of Third Parties to Whom We May Disclose Personal Information for a Business Purpose
Categories of Third Parties to Whom this Type of Personal Information is Sold or Shared
IdentifiersThis category includes information such as name, phone number, mailing address, email, DOB, and online or device identifiers such as Device IDs, IP address, Advertising ID.
We may use this type of information to:Create and manage your account(s); provide requested services; process transactions; respond to your inquiries; send you information on products, services, promotions and other offerings; personalize your experience on our Services and online; provide you updates on your account, your Products and our Services; maintain and improve our products and services; monitor and maintain security of our systems and prevent fraud; internal business, legal and compliance purposes
We may collect this type of information from:Consumers; Sony Group companies; Third-Party Business Partners; Cookies and Tracking Technologies; Consumer Data Providers (such as market research firms/data aggregators)
We may disclose this type of information to: Sony Group companies; Service Providers; Data Analytics and Advertising Providers; Business Partners; Legal Authorities (as required by law); Business Transfer Recipients.
Third party advertising and analytics business partners may have access to this data, and this may be considered a “sale” or “share” under the CPRA under certain circumstances.
Commercial InformationThis category includes, for example, products or services purchased, obtained or considered, other purchasing or consuming histories, credit card or payment information, or transaction history.
Create and manage your account(s); provide requested services; process transactions; respond to your inquiries; provide information and updates on your products, services or features; internal business, legal and compliance purposes; prevention of fraud
Consumers; Sony Group companies; Business Partners
Sony Group companies; Service Providers; Data Analytics and Advertising Providers; Business Partners; Legal Authorities (as required by law); Business Transfer Recipients.
Commercial information is not “shared” or “sold” to third parties.
Internet or Other Electronic Network ActivityThis category includes information such as computer and connection information, browser type, operating system, page views, traffic to and from the websites, advertising data and other standard weblog information collected via cookies, web beacons, and related tracking technologies.
To personalize your experience on our Services and online; maintain and improve our products, services and features; serve advertising; monitor and help maintain security of our systems and prevent fraud; internal business, legal and compliance purposes
Sony Group companies; Service Providers; Data Analytics and Advertising Providers; Advertising Networks; Legal Authorities (as required by law); Business Transfer Recipients.
Geolocation DataThis is the physical location captured through the use of the Services on your mobile phone or Product by using satellite, cell phone tower, WiFi signal, beacons, Bluetooth or near field communication protocols.
Provide you with requested services; to connect your device to the internet; maintain and improve our products and services; monitor and help maintain security of our systems and prevent fraud; internal business, legal and compliance purposes
Sony Group companies; Service Providers; Data Analytics Providers; Legal Authorities (as required by law); Business Transfer Recipients.
Geolocation Data is not “shared” or “sold” to third parties.
Audio, Visual and Similar Electronic InformationThis category includes, for example, pictures or videos you submit to us or the Properties.
Provide features and services, including customer service; manage participation and use of forums and similar online offerings
Consumers; Sony Group companies
This information is not “shared” or “sold” to third parties.
Sensitive Personal InformationSuch as biometric or facial recognition data, voice authentication or fingerprint, account log-in information.
Authentication of your account or identity and providing services, features or functions
Biometric information is not “shared” or “sold” to third parties.
Inferences Drawn from Other Information and Consumer CharacteristicsThese inferences may relate to demographics (e.g., gender, age, region, profession or job title), interests or hobbies, and inferences drawn from collected information, purchase or browsing history.
To develop and deliver marketing communications; to personalize your experience on our Services and online; develop, maintain and improve the products, services and features offered by us and the Sony Group companies
Consumers; Sony Group companies; Third-Party Business Partners; Third Party Applications; Consumer Data Providers
Sony Group companies; Service Providers; Data Analytics Providers; Advertising Networks; Legal Authorities (as required by law); Business Transfer Recipients.
Third party advertising and analytics business partners may have access to this data, including to serve you more relevant advertisements, and this may be considered a “sale” or “share” under the CPRA under certain circumstances.
California Consumer Rights. Subject to certain exceptions, as a California consumer, you may have the following rights regarding your CA Personal Information:
Exercising Your Rights.
If you are a California consumer and would like to exercise your Right to Know, Right to Delete, or Right to Correct, please submit your request at: Data Requests;
or you may call us toll-free at 1-833-681-9900.
Please note that before we can provide specific pieces of information, we may require a signed declarationthat you are the consumer whose Personal Information is the subject of the request. We may also request confirmation of requests to delete information.
Do Not Sell or Share and Exercising your Rights
Right to Opt-Out of Sale or Sharing
California Consumers have the right to opt-out of the “sale” or sharing of CA Personal Information to a third party for cross-context behavioral advertising (i.e., targeted advertising). If you are a California Consumer and would like exercise your Right to Opt-Out of Sale of Sharing, please submit your request at:
Do Not Sell or Share My Personal Information
Other Important Informationfor Do Not Sell or Share
Sony engages in online advertising and analytics practices which may be considered a “sale” or “share” for cross-context behavioral advertising as defined in the CPRA. In addition to submitting the form above, you may need to disable sharing through cookies set by 3rd parties on the Airpeak websites. To manage your cookie preferences, please refer to the “Manage Cookies” link for the Airpeak website and ensure that “Targeting” cookies are disabled.
Verifying Requests.When submitting your request, you must include your first and last name, email address, and zip code or mailing address. You may be asked to provide additional proof of identification so that we can verify your identity, and we may require that you validate your request. In response to a Request to Know, we may also require a signed declaration under penalty of perjury that you are the consumer whose CA Personal Information is the subject of the request before providing specific pieces of CA Personal Information. If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.
We will not discriminate against you by offering you different pricing or products, or by providing you with a different level or quality of products, or in connection with promotions and other offerings, based upon you exercising your rights with respect to your CA Personal Information. Please note that you are limited by law in the number of requests you may submit per year.
Authorized Agents. If you are an agent making a request on a consumer’s behalf, you must provide appropriate documentation that includes your name, the name of the individual who is the subject of the request, and a clear description of the permission granted; alternatively, you may submit a valid, designated power of attorney as defined in the California Probate Code sections 4000-4465. The consumer’s identity, in addition to your own, will need to be verified in order for us to be able to fulfill your request. We may also ask the consumer to directly confirm with us that you were granted permission to submit the request. If we do not receive adequate proof that you are authorized to act on the consumer’s behalf, we may deny the request.
We retain all categories of Personal Information described in this California Privacy Notice for as long as it is reasonably necessary for the purposes outlined in this California Privacy Notice, considering the time period reasonably necessary to: provide the goods or services you request; exercise the choices and rights you have requested; comply with our contractual obligations; comply with applicable legal, regulatory, or other obligations; including litigation holds and agency regulations. Except as noted differently specific pages or apps, we retain your personal information while you have an account with us, or while you are using our Services or continuing to interact with us.
Annual Metrics Reporting - Click here to access our data reporting metrics for the previous calendar year.
Additional Notice to California Residents:
If you are a California resident, under the California “Shine the Light” law, you have the right to receive: a) information identifying any third party company(ies) to which we may have disclosed, within the past year, personal information pertaining to you and your family for that company's direct marketing purposes; and b) a description of the categories of personal information disclosed. To obtain such information, please email your request to firstname.lastname@example.org, and include your name, email address, and a reference to “Your California Privacy Rights.” We are not responsible for requests that are not labeled or sent properly, or do not have complete information.
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