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Powerful processing. Ultimate picture

©2020 Designtechnica Corporation. All rights reserved. Used under license.

XBR A8H Series

6/5/20

"The best OLED TV picture quality you can find"

"Sony has continued to do what it has done best for decades by making its picture processing the star."

Digital Trends

XBR A8H Series

7/14/20

"The A8H is an excellent TV for watching sports."

RTINGS.com

XBR X950H Series

6/10/20

"Excellent color accuracy and impressive motion handling"

RTINGS.com

XBR X950H Series

6/26/20

"There's just no getting around it—the Sony X1 Ultimate is a great processor."

tech radar recommendations

XBR X900H Series

7/9/20

"Its excellent motion handling makes fast-action sports look smooth and clear."

RTINGS.com

XBR X900H Series

7/9/20

"Vibrant colors and highlights that pop."

RTINGS.com
Powered by X1 Ultimate Processor

Truly immerse yourself with the Sony X1 Processor

Unlike any TV viewing experience before, Sony TVs deliver premium picture quality for the ultimate viewing experience. Picture processing has always been at the core of Sony's TV design philosophy, with the X1 Processor family as the culmination of decades of development and engineering.

Led by the Picture Processor X1 Ultimate, content is analyzed in real time to bring out OLED and LED's intense contrast, peak brightness, and natural colors. Everything you watch is enhanced to present content faithfully, as the creators intended. Sony TVs powered by the X1 processor family bring the very best in premium picture quality, while voice control and beautiful design make them the centerpiece of your home entertainment.

Sony X1 Ultimate

The Best TV Processor in Action

TRILUMINOS Display, bringing you all the world's colors

By widening the color spectrum, TRILUMINOS Display, powered by the Picture Processor X1 Ultimate, reproduces more colors than a conventional television. It analyzes and processes data in every image to make colors even more natural and precise, so pictures are closer than ever to real life. See exactly what the creator intended with the advanced color, light, and gradation of the TRILUMINOS™ Display.

TRILUMINOS Display

Enjoy smarter entertainment.

Simplify your entertainment experience with Sony Android TVs. Discover 7000+ apps in one place. Ask Google to play music, control your TV with your voice, get recommendations of what to watch, dim the lights, and more with your voice.

Androidtv Hey Google
Acoustic Surface Audio. Acoustic Multi-Audio

The complete sound experience

Speakers behind the screen of our A8H Series emit powerful and clear sound from exactly where the action is taking place. In our X950H Series, sound positioning tweeters around the screen precisely control sound placement, constantly optimizing the output so you can hear high-quality audio from the right part of the screen.

Acoustic Surface Audio Acoustic Multi-Audio

Your home and Sony TV in perfect harmony

A flush edge, one-slate design and noiseless stand. It's an approach that lets you immerse yourself in what you're watching, not the TV itself. Better still, the premium two-way stand gives you the freedom to raise the TV to accommodate a soundbar.

4k hdr

A8H | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

XBR A8H Series

  • OLED delivers unprecedented black, contrast and color
  • Picture Processor X1™ Ultimate for unparalleled realism
  • Upscale any content to 4K with 4K X-Reality™ PRO
  • Sound in harmony with picture for an immersive experience
4k hdr

X950H | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

XBR X950H Series

  • Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
  • Picture Processor X1™ Ultimate for unparalleled realism
  • Upscale content to 4K with 4K X-Reality™ PRO 2
  • Sound in harmony with picture for an immersive experience
4k hdr

X900H | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

XBR X900H Series

  • Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
  • Remarkable realism of 4K HDR Processor X1™
  • Upscale any content closer to 4K with 4K X-Reality™ PRO
  • Sound in harmony with picture for an immersive experience

X800H | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

X800H Series

  • Remarkable realism of 4K HDR Processor X1™
  • Upscale any content closer to 4K with 4K X-Reality™ PRO
  • Experience cinema thrills with Dolby vision and Dolby Atmos

Footnotes

  1. Reseller price may vary.
  2. Upscaled, simulated and enhanced 4K images will vary based on source content.
  3. ©2020 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, EXTRA BASS, BRAVIA, and BRAVIA CORE and its logos are trademarks of Sony Corporation. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.