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Pure black picture. Beautifully matched sound. This is Sony OLED.

You'll get great picture quality with pure blacks and vibrant colors on an OLED TV. But Sony's OLED goes further with fine details brought to life by our unique picture quality technology, immersive sound that follows the action and a minimalist design.

Pure black brings out the depth in scenes

Millions of self-illuminating pixels are individually controlled on an OLED screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling highlights. You'll see more accurate detail, depth and textures in dark scenes.

Color and contrast, tuned by Sony for extra depth and realism

With XR OLED Contrast Pro using human perspective analysis on BRAVIA XR™ OLED TVs, color and contrast are boosted in bright areas so you can enjoy levels of pure black contrast and peak brightness that, until now, have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadows or glare. Our Cognitive Processor XR™ boosts pictures even further, using cognitive intelligence to make the picture just like the way our eyes perceive the world.

XR OLED Contrast Pro

Edge type LCD

Conventional OLED

Sony's OLED with XR OLED Contrast Pro

Screen speaker, theater-like sound

With Acoustic Surface Audio technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR surround upscaling creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.


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