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Alpha 1 II

Unrivaled

Alpha 1 II: An unrivalled fusion of
high resolution, speed, and AI.

Alpha 1 II

Unrivaled

Alpha 1 II: An unrivalled fusion of
high resolution, speed, and AI.

Alpha 1 II

Unrivaled

Alpha 1 II: An unrivalled fusion of high resolution, speed, and AI.

SEL2870GM

A standard zoom lens that rivals primes.

The first G Master standard zoom lens with a constant F2 aperture.

SEL2870GM

A standard zoom lens that rivals primes.

The first G Master standard zoom lens with a constant F2 aperture.

A standard zoom lens that rivals primesA standard zoom lens that rivals primesA standard zoom lens that rivals primesA standard zoom lens that rivals primesA standard zoom lens that rivals primes

Up to 60% OFF

Up to 60% OFF

Benefits of Buying Directly from Sony This Holiday

Benefits of Buying Directly from Sony This Holiday

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Free Shipping & Easy Returns

Many items arrive in 2 days or less. Estimated delivery dates are shared to help you anticipate when it arrives. (estimated dates are not guaranteed). If you decide your products isn’t a fit, it’s easy to return. See return policy for more detail.

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Extended Holiday Returns

Take the stress out of shopping. Purchases made in November can be returned until January 16, 2025 or 30 days after delivery, whichever is longer. Terms and exclusions apply. Excludes no return products like Aibo.

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Holiday Price Matching

If you find a lower price after purchasing either on our website or online at a Sony Authorized Retailer within our return window, you may be eligible for price matching. Including Black Friday and Cyber Monday Sales. See Terms.

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Starting 0% APR with Affirm

Start the holiday on your terms. Financing options available starting 0% APR or 4 easy payments.

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Up to 5% Back in My Sony Points

Sign up for a FREE My Sony account and earn up to 5% back in My Sony Points towards a future purchase along with scoring other exclusive perks and offers.

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Up to 5% Back in Points | Join My Sony

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Starting 0% APR

Holiday gifting on your terms.

Up to 50% Off Headphones & Earbuds

Holidays are sounding even better.

Up to 50% Off Headphones & Earbuds

Holidays are sounding even better.

Up to 50% Off Headphones & EarbudsUp to 50% Off Headphones & EarbudsUp to 50% Off Headphones & EarbudsUp to 50% Off Headphones & EarbudsUp to 50% Off Headphones & Earbuds
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