From time to time, we may offer coupons, discounts or other price reductions for our products and services, or sweepstakes entries, in exchange for your providing us with personal information to register a product and/or receive marketing emails and similar communications. These coupons, discounts or other offers may be considered to be “financial incentives” or “loyalty programs” under California or other applicable law. To opt-in and/or receive these financial incentives, you will be asked to provide personal information (such as email address) through an online form or similar means.
We do not assign a monetary value to the data that we collect. However, we believe in good faith that the value received from each program is greater than the value we receive from the use of the personal information. The method for calculating the value would include the value of anticipated revenue from the program; costs associated with facilitating and managing the incentive or program; expenses incurred in the storage, retention and use of the information; and all other costs reasonably related to the incentive or program.