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Sony Corporation Mission / Vision

Brand Concept Video

We are Sony Corporation.
Responsible for the Entertainment, Technology & Services (ET&S) segment of Sony Group.

With our technology, we empower creators to express themselves in new ways.
We are building a future full of exciting advances in entertainment.
We will continue to inspire you, wherever in the world you are.


Mission

Create the future of entertainment through the power of technology together with creators.

Vision

Continue to deliver Kando1 to people around the world.

Discover Sony Corporation

Brand Concept Video

Footnotes

  1. ©KANDO is a Japanese word that roughly translates to "The sense of awe and the emotion you feel when experiencing something beautiful and amazing for the first time."
  2. * Features and specifications are subject to change without prior notice.