BRAVIA XR 77" Class A80J 4K HDR OLED with Google TV (2021)
Model: XR-77A80J
About This Item
- COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
- XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
- XR OLED CONTRAST – Feel the beauty of OLED contrast with pure blacks and lifelike brightness.
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Features
BRAVIA XR A80J
Premium OLED picture with truly immersive sound
See how we've maximized viewing realism with our OLED panel, powered by the revolutionary Cognitive Processor XR™—it's sound and vision in perfect harmony.
Discover the A80J with an expert

World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Extraordinary OLED picture, as perceived by the human eye
Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike picture quality with ultimate pure blacks.
Turn any sound into a truly immersive experience
Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
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© 2021 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.