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X950G & X900F
X950G & X900F

Full Array for the best picture

Sony’s Full Array local dimming and boosting technology delivers dramatic contrast, brightness, and color performance.

Why Full Array LED?

Full Array LED with local dimming brings more realistic peaks of brightness, more accurate shadow detail, and deeper blacks than standard LED TVs.

Imagine seeing a white cat in a dark environment on your TV: on an edge-lit or direct-lit TV, you would sacrifice the brightness of the cat for a darker background (or vice versa), and the background would likely appear blue or grey. On a Sony Full Array LED TV with local dimming, you get a beautiful, natural picture with crisp brightness and an authentically dark background.

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Conventional edge-lit LED backlight

Blacks are less deep and highlights are not as bright

One row of LEDs has to try and balance light through the whole picture, making dark parts not as dark and bright parts not as bright as they could be.

LED backlight tv

Full Array LED backlight

Brighter highlights and deeper blacks

Multiple LED zoning allows Full Array TV models to adjust and create contrast depending on the scene, resulting in more light where brightness is needed, and less light where darkness is needed.

Full Array LED backlight tv

Compare Full Array LED models

X950G Series tv specifications

X950G Series

  • Sizes — 55” / 65” / 75” / 85”
  • Processors — X1 Ultimate
  • X-Wide Angle — Yes (75” / 85” only)
  • Netflix Calibrated mode — Yes
  • Speaker Type — Acoustic Multi Audio
  • Performance + — Yes
  • Remote Control — Premium Smart Remote
  • HDR Compatibility — HDR10, HLG, Dolby Vision
  • Clarity Enhancement — 4K X-Reality™ PRO - Dual database processing - Dual database processing
  • Motion Enhancer — X-Motion Clarity, Auto Mode
Sony X900F Series TV specifications

X900F Series

  • Sizes — 49” / 55” / 65” / 75” / 85”
  • Processors — X1 Extreme
  • Speaker Type — Bass Reflex Speaker
  • Remote Control — Standard Remote - Requires IR blaster set-up (included)
  • HDR Compatibility — HDR10, HLG, Dolby Vision
  • Clarity Enhancement — 4K X-Reality™ PRO - Dual database processing
  • Motion Enhancer — X-Motion Clarity

Ultimate realism

Sony TVs owe their amazing picture quality to their proprietary processors. Sony’s Picture Processor X1™ Ultimate and X1™ Extreme detect and analyze individual on-screen objects in real time and enhance parts of the image individually, resulting in breathtaking picture quality, no matter what you’re watching. The result is a clear, bright, incredibly realistic picture.

Ultimate Realism
Ultimate Realism

See what makes our processors extraordinary

Picture Processor X1™ Ultimate

Picture Processor X1™ Ultimate

Our best processor, ever. 2x more powerful than X1 Extreme, object-based rendering happens in real time at lightning speed to remaster and upscale nearly everything you watch to near-4K HDR quality. Contrast, sharpness, and colors look better than ever.

Features included:
Object-based Super Resolution. Object-based HDR remaster. Super Bit Mapping 4K HDRDual database processing. Dynamic Contrast Enhancer. Precision color mapping.

4K HDR Processor X1™ Extreme

4K HDR Processor X1™ Extreme

Outperforming 4K Processor X1 by up to 40%, Processor X1™ Extreme’s Object-based HDR Remaster technology detects and analyzes on-screen objects to adjust the picture for realistic images.

Features included:
Object-based HDR remaster. Super Bit Mapping 4K HDR. Dual database processing. Dynamic Contrast Enhancer. Precision color mapping.

Vibrant shades of color from any viewing angle

See vivid real world colors, even from the sides, on this wide angle TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS Display to be enjoyed from any angle.

Wide Angle logo
Vibrant shades of color from any viewing angle

Enjoy Netflix the way it was meant to be watched

Sony’s exclusive Netflix Calibrated Mode reproduces picture quality as brilliant as a studio evaluation master. Specially developed for Netflix original content, this mode faithfully preserves the creator’s original vision and intent more accurately than other TVs are able to. With Netflix Calibrated Mode, Netflix original content has never looked better than it does on your premium Sony TV.

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X950G Series

A whole new multi-dimension in sound

Hear sounds as if the action were right there in front of you. With Sound-from-Picture reality, action and sound are precisely aligned – meaning you hear sounds from the exact spot on the screen where the on-screen action happens. Think of a rainy city street, or two people talking in a café – every scene springs to life with Sound-from-Picture Reality.

Acoustic Multi-Audio

Four front-facing speakers 1

Four front-facing speakers optimally placed at the top and bottom of the TV simulate sound from the center of the screen so pictures and sound are precisely aligned.

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Sound-positioning tweeters

Adding two sound-positioning tweeters in the back of the TV to the audio system simulates sound from the center of the screen, precisely matching pictures with sound.

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Performance+ for an enhanced Smart TV experience

Performance + TVs are designed to perform more efficiently than previous Sony TVs, with smoother-running interfaces, quicker operations like changing the volume or channel, and up to 50% faster Android TV apps loading times. An updated quick settings button and menu system makes it easy to adjust and edit your most used settings, and even remove the settings you don’t want to see. A brand-new remote design provides a better user experience, with one-touch access to Netflix and your Google Assistant, and control of your satellite or cable box via Bluetooth.

sony x950G series tv in living room

The remote control, reimagined

Now, all you need is one remote to control all of the devices in your room. Power on your PlayStation 4, turn up the volume on your soundbar, and turn up the brightness on your tv, all from easy-to-use smart remotes with built-in voice control microphones. And with the stylish, silver remote that comes with the X950G, you can customize quick settings without the need for an IR blaster, making setup a breeze.

X950G tv series remote


Google Assistant button
Simple cable-box control
Quick setting
Stylish aluminum finish

X900F tv series remote


Google Assistant button
Cable-box control

X950G | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV™)

X950G | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV™)

XBR X950G Series

X900F| LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV

X900F| LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

XBR X900F Series


  1. Acoustic Multi-Audio with four front-facing speakers applies only to Z9G/ZG9 series. All other models with Acoustic Multi-Audio have two front-facing speakers.
  2. ©2020 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, EXTRA BASS, BRAVIA, and BRAVIA CORE and its logos are trademarks of Sony Corporation. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.