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Alpha 7 III - Full-frame Mirrorless Interchangeable Lens Camera with SEL28702 Kit
Sale Price $1,899.99
Save $300.00Original Price$2,199.99
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Sale Price $1,899.99
Save $300.00Original Price$2,199.99
Or
Starting
or 0% APR
/mo
or 0% APR
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Style : Body + 28-70mm Zoom Lens
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Est. Delivery Jul 28-29
Free Rechargeable Battery Pack
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- Check Camera to Lens Compatibility
- Check Accessory Compatibility
- Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor
Features
α7 III
Perfection for all. Everything you need.
Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
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Gain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.
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- In continuous “Hi+” mode. Max. fps depends on camera settings. UHS-II compatible SDXC memory card required.
- Class 10 or higher SDHC/SDXC card required for XAVC S movie recording, UHS speed class 3 or higher for 100 Mbps recording.
- Connect to an HDR (HLG) compatible Sony TV via a USB cable to view HDR (HLG) movies.
- Sony test conditions
- Some distortion may occur with fast-moving subjects.
- CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
- Among non-reflex interchangeable lens digital camera equipped with auto focus function as of February 2018, based on Sony research.
- CIPA standards. When using the LCD monitor. 610 images when using the viewfinder.
- With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
- Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent5 shooting, BULB exposure, or movie recording.
- 5x at 24p recording and 4x at 30p.
- Not guaranteed to be 100% dust and moisture proof.
- Measured with: CPU Intel® Core™ i7-6700 Processor 3.40GHz, Memory 8GB, OS Windows® 7 Professional, and Uncompressed RAW (α7R III L: 7952 x 5304)
- Source: The NPD Group, Inc., U.S. Weekly Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Jan. 5, 2020 - Oct. 10, 2020.
© 2018 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. CIPA standards. Specifications subject to change without notice.
What kind of photographer is the Alpha 7 III best suited for?
The Alpha 7 III is well-suited for enthusiasts and professionals who prioritize full-frame image quality, reliable autofocus, and strong low-light performance. It's a strong choice for weddings, events, portraits, travel, and general photography.
Is the Alpha 7 III still worth buying?
Yes, it remains a very capable full-frame mirrorless camera, offering excellent image quality, reliable autofocus, and strong low-light performance for both enthusiasts and professionals. It provides excellent value as a cost-effective entry into Sony's full-frame system.
How does the Alpha 7 III autofocus perform for fast-moving subjects?
The Alpha 7 III features Fast Hybrid AF with 693 phase-detection points plus 425 contrast-detection points, along with reliable Eye AF. This makes it fast and accurate enough for most real-world use, including sports, wildlife, and event photography.
Does the Alpha 7 III have in-body image stabilization?
Yes, the Alpha 7 III includes 5-axis in-body image stabilization, which helps you capture sharper handheld shots across a range of shooting situations.
How is the battery life on the Alpha 7 III for all-day shooting?
Battery life is one of its strengths, with Sony citing up to 710 shots per charge using the LCD. With the NP-FZ100 battery, many users can shoot hundreds of stills or extended video without constant battery changes, making it practical for events and travel.
What video capabilities does the Alpha 7 III offer?
The Alpha 7 III records UHD 4K video with full pixel readout and oversampling for sharper footage. It's well-suited to basic and moderate video work, though it lacks some advanced codecs and higher frame-rate options found in newer models.
What are the key specs of the Alpha 7 III sensor?
The Alpha 7 III uses a 24.2MP back-illuminated full-frame Exmor R CMOS sensor for improved sensitivity and dynamic range. It offers a standard ISO range of 100–51200, expandable up to ISO 204800 for stills.
How fast can the Alpha 7 III shoot continuously?
The Alpha 7 III can shoot up to 10 fps continuously with AF/AE tracking, and it also offers silent shooting capability. Note that max fps depends on camera settings and requires a UHS-II compatible SDXC memory card.
Does the Alpha 7 III have dual memory card slots?
Yes, the Alpha 7 III includes dual memory card slots, one of which is UHS-II compatible. For XAVC S movie recording, a Class 10 or higher SDHC/SDXC card is required, with UHS speed class 3 or higher needed for 100 Mbps recording.
How much does the Alpha 7 III with the 28-70mm lens kit cost?
MSRP is listed as $1,899.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.
*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.