C10 Self-Fitting OTC Hearing Aids
$699.99
/mo
or 0% APR
$699.99
/mo
or 0% APR
and get 5% back in points
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- Fits discreetly inside the ear canal for a virtually invisible look. Delivers up to 70 hours of continuous use3 with size 10 batteries
- Easy to setup and customize your hearing with the Sony | Hearing control app1
- Schedule a free 1:1 product consultation with our OTC Hearing Aid Experts. Click here today. Intended for only individuals 18 and older with perceived mild to moderate hearing loss
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- Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require registration.
- FDA-cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing impairment.
- Actual performance varies based on settings, environmental conditions, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the lifespan of the battery.
- Subject to member eligibility. Customers should check with their insurance company to verify coverage and eligibility.
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Who are the Sony CRE-C10 hearing aids designed for?
The CRE-C10 is an FDA-cleared over-the-counter self-fitting hearing aid intended for individuals 18 years of age or older with perceived mild to moderate hearing loss. They are not intended for severe or profound hearing loss.
How does the self-fitting process work?
You set up and personalize the CRE-C10 using the Sony | Hearing Control app on your smartphone, which performs a hearing profile check and tailors the settings to your hearing. No audiologist visit or prescription is required.
Are the CRE-C10 hearing aids rechargeable?
No, the CRE-C10 uses traditional size 10 air batteries rather than a built-in rechargeable battery. A single battery delivers up to 70 hours of continuous use, though actual performance varies based on settings, conditions, and usage.
Do the CRE-C10 hearing aids support Bluetooth audio streaming?
No, the CRE-C10 does not stream phone calls or music via Bluetooth. The Sony | Hearing Control app is used to personalize your settings on a smartphone.
How visible are the CRE-C10 hearing aids when worn?
The CRE-C10 fits discreetly inside the ear canal for a virtually invisible look when worn. Its completely-in-canal design keeps the devices out of sight during everyday use.
Can I customize the sound and volume?
Yes, you can easily set up and personalize your hearing aids through the Sony | Hearing Control app. The devices also automatically analyze, adjust, and optimize sound based on your surroundings.
How does the CRE-C10 handle noisy environments?
The two hearing aids are linked wirelessly to deliver effective noise reduction for your environment, and the devices automatically analyze and optimize sound based on your surroundings. This helps improve your listening experience across different settings.
What comes with the CRE-C10 to help with fit?
The CRE-C10 comes with four soft ear tip sizes specially designed to maximize comfort and ease, so you can match the fit to your ear canal. The device is designed to fit comfortably inside the ear for all-day wear.
Do I need to see an audiologist to use the CRE-C10?
No, the CRE-C10 is a self-fitting OTC hearing aid that you can set up yourself using the app, with no prescription required. Sony also offers a free 1:1 product consultation with OTC Hearing Aid Experts if you'd like guidance.
How much does the Sony CRE-C10 cost?
MSRP is listed as $699.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.
*FAQ generated on 07/23/2026. Financing, pricing and promotions may no longer apply.
