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Pure black picture. Beautifully matched sound. This is Sony OLED.

You’ll get great pictures with pure blacks and vibrant colors on an OLED TV. Powered by Cognitive Processor XR™, our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture.

Millions of self-illuminating pixels, expertly controlled

Pixels are individually controlled on an OLED screen, with deep blacks and dazzling lights. Powered by Cognitive Process XR and our unique panel control technology, color and contrast are boosted for exceptionally realistic pictures.

XR OLED Contrast Pro

A wide color spectrum for real-life shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro™ brings more than a billion colors to the screen. Together with our wide color gamut panel and human-centric processor, it analyzes the saturation, hue and brightness of every color to deliver natural shades and exceptional detail.

XR OLED Contrast Pro

Conventional OLED without XR Triluminos Pro

BRAVIA XR OLED with XR Triluminos Pro

Our widest palette of colors, natural and bright

Our new A95K QD-OLED TV has millions of individual self-illuminating pixels to deliver more colors than ever before. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every color is displayed in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

XR OLED Contrast Pro

Screen speaker, theater-like sound

With Acoustic Surface Audio+ technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.

XR OLED Contrast Pro


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