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BRAVIA 3 II 43” Class 4K HDR LED Google TV with Gemini (2026)

$599.99
/ mo

BRAVIA 3 II 43” Class 4K HDR LED Google TV with Gemini (2026)

New Model: K-43XR30M2

$599.99

Or
Starting

/mo


or 0% APR

$599.99

Or
Starting

/mo


or 0% APR
Join My Sony

and get 5% back in points

Screen size : 43''
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Benefits of Buying Directly From Sony

  • Easy Returns
  • Join Now to My Sony Membership
  • Free Shipping
  • Starting 0% APR with Affirm
  • Up to 5% Back in My Sony Points

Sony Pictures Core

Enjoy movies included with BRAVIA TVs2

  • 5 credits redeem on latest release movies
  • 12 months unlimited streaming of top movies

Frequently Bought Together

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  1. Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://sony.net/sony-pictures-core opens in a new window. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
  2. Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
  3. Interoperability and compatibility among Bluetooth® devices vary.
  4. The Gemini for TV experience is optimized for large screen experiences. Results may vary. Check responses for accuracy. Available in select countries, languages, and to users 18+. Learn more at g.co/tv/gemini opens in a new window. Gemini requires a software update and is available on select models only. 
  5. User must accept Google Terms of Service (http://www.google.com/policies/terms/ opens in a new window), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html opens in a new window), and Privacy Policy (http://www.google.com/policies/privacy/ opens in a new window) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.
  6. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
  7. Google Cast compatibility dependent on app.
  8. To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar.
  9. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time. 
  10. A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
  11. Gran Turismo 7 ©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
  12. Anti-Glare Screen Applicable TV Models: K65XR30M2, K75XR30M2.
  13. PS5® system, DualSense controller, and vertical stand sold separately.
  14. ©2026 Sony Interactive Entertainment Inc. Developed by Team Asobi. Astro Bot is a trademark of Sony.
  15. Goat © 2026 Columbia Pictures Industries, Inc. and TSG Entertainment II LLC. All Rights Reserved.
  16. Ghost of Yotei © 2025 Sony Interactive Entertainment LLC. Developed by Sucker Punch Productions LLC.

© 2026 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, Google Cast, YouTube and YouTube Music are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

How much does the Sony BRAVIA 3 II 43" Class 4K HDR LED Google TV cost?

MSRP is listed as $599.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

What are the key display features of the BRAVIA 3 II 43" TV?

It is a 43" Class 4K Ultra HD (3840 x 2160) HDR LED TV that supports Dolby Vision for stunning, cinematic visuals. The XR Processor optimizes picture quality for an immersive, larger-than-life viewing experience.

What audio formats does the BRAVIA 3 II 43" support?

The TV supports Dolby Atmos for immersive height audio and DTS:X for cinema-like surround sound, delivering sound that moves around you at home.

What smart platform and voice assistant does this TV use?

The BRAVIA 3 II 43" runs Google TV and includes Gemini for TV, which enables conversational voice search, content discovery across streaming apps, and smart home control. Gemini requires a software update and is available on select models only.

Is the BRAVIA 3 II 43" TV good for gaming?

Yes—it includes four HDMI 2.1 ports with 4K at 120Hz support, plus Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for smoother, more responsive gameplay. It also offers exclusive features when paired with a PlayStation 5, such as Auto HDR Tone Mapping and Auto Genre Picture Mode.

Does this TV include any movie or streaming benefits out of the box?

Yes—eligible BRAVIA TVs include access to Sony Pictures Core with 5 credits to redeem on latest release movies and 12 months of unlimited streaming of top movies. Registration by February 23, 2028 is required, and terms and conditions apply.

Does the BRAVIA 3 II 43" work with Apple devices?

Yes—this Sony TV is compatible with AirPlay 2 and HomeKit, allowing you to cast content from Apple devices. iOS 12.2 or later or macOS 10.14.4 or later and an Apple ID account are required.

What screen sizes are available in the BRAVIA 3 II XR30M2 lineup?

Beyond the 43" model, the BRAVIA 3 II is available in 50", 55", 65", 75", 85", and 100" screen sizes to fit a range of rooms.

What financing and delivery options does Sony offer for this TV?

You can pay in 4 interest-free payments or as low as $50/mo with Affirm, with rates as low as 0% APR. Sony also offers free shipping and easy returns, plus free pickup that's ready within 2 hours where available.

Does the BRAVIA 3 II 43" come with an accessible remote?

Yes—the BRAVIA 3 II series ships with Sony's new Inclusive Remote Control, designed for improved accessibility with a thoughtful button layout and tactile markers.

*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.