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BRAVIA 7 55” class Mini LED QLED 4K HDR Google TV (2024)

$1,399.99$1,599.99
/ mo

BRAVIA 7 55” class Mini LED QLED 4K HDR Google TV (2024)

Model: K-55XR70

$1,399.99

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$1,599.99

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$1,399.99

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$1,599.99

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Screen size : 55''
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Sony Pictures Core

Enjoy movies included with BRAVIA TVs2

  • 5 credits redeem on latest release movies
  • 12 months unlimited streaming of top movies

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  1. User must accept Google Terms of Service (http://www.google.com/policies/terms/ opens in a new window), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html opens in a new window), and Privacy Policy (http://www.google.com/policies/privacy/ opens in a new window) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.
  2. Purchase an Eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for this Promotion. This Promotion entitles you to claim (subject to these terms and conditions) movie credits that allow you to watch: (a) movies from a selection of at least 300 movies (“Normal Movie(s)”) or (b) certain movies that may be available in premium exhibition windows (“Premium Movie(s)”). Movie credits available for customers are 15 movie credits for XR50C, XR80CM2, S30C, XR90C, XR80C, XR70C, A80CL, X93CL and X90CL, 10 movie credits for XR30CM2, XR3CM2, XR80M2, S20CM2, XR90, A95L, Z9K, A95K, A90K, A80CK, X90CK, Z9J, A90J, A80CJ and X90CJ or 5 movie credits for XR30M2, XR50, S20M2, S30, XR80, XR70, A80L, A75L, X95L, X93L, X90L, X77CL, A80K, X95K, X90K, X80CK, A80J, X95J, X92, X91CJ, X90J and X80CJ. To redeem one eligible Normal Movie, you need one movie credit. To redeem one eligible Premium Movie, you need two movie credits. For the offer of 15 or 10 movie credits, the movie credits will expire 24 months after being added to your SONY PICTURES CORE account. For the offer of 5 credits, the movie credits will expire 12 months after being added to your SONY PICTURES CORE account. You may watch the movies redeemed via SONY PICTURES CORE until February 23, 2030, subject to SONY PICTURES CORE Terms of Service. This Promotion also entitles you to the SONY PICTURES CORE Streaming Package for 24 months for XR30CM2, XR3CM2, XR50C, XR80CM2, XR80M2, S20CM2, S30C, XR90C, XR90, XR80C, XR70C, A80CL, X93CL, X90CL, A95L, Z9K, A95K, A90K, A80CK, X90CK, Z9J, A90J, A80CJ and X90CJ or 12 months for XR30M2, XR50, S20M2, S30, XR80, XR70, A80K, X95K, X90K, X80CK, A80J, X95J, X92, X91CJ, X90J and X80CJ. Streaming Package period will begin from the time of registration of your SONY PICTURES CORE account. At the expiration of the Streaming Package period, your access to the Streaming Package content will cease.
  3. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately).
  4. Prime Video Calibrated Mode will be available via firmware update about Summer 2024. Amazon Prime Video streaming membership required. 4K Ultra HD availability subject to your Prime Video subscription plan, internet service, device capabilities, and content availability. Amazon, Prime Video, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  5. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse. Netflix and the Netflix logo are registered trademarks of Netflix Inc.
  6. Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
  7. Upscaled, simulated and enhanced 4K images will vary based on source content.
  8. This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
  9. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content. Apple, the Apple logo, Apple TV, Apple Home, AirPlay and Siri are trademarks of Apple Inc., registered in the U.S. and other countries.
  10. Chromecast built-in compatibility dependent on app. Chromecast built-in is a trademark of Google LLC.
  11. Acoustic Center Sync, integration with BRAVIA Quick Setting Menu, and compatibility with products featuring 360 Spatial Sound Personalizer works with compatible Sony soundbars and AV receivers. For full compatibility list: https://www.sony.net/hav_faq opens in a new window.
  12. BRAVIA Connect App compatibility will be available via firmware update about Summer 2024. BRAVIA Connect app must be installed on a smartphone. The smartphone and the product must be connected to the same home network. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information.
  13. To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. Applicable TV models: Z9K, A95K, A95L, A80K, A80L, XR80B, X95K, X95L, XR90B, X93L, XR70B, X90K, X90L, X85K, S30B, X80K
  14. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time.
  15. Actual look may differ depending on TV size and type of cables used. Applicable soundbar models when the TV stand is set to inside raised position: BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.
  16. BRAVIA CAM CMU-BC1 is sold separately. Ensure TV is running latest firmware to enable all features. Supported apps and a camera is required for video chat. See compatible cameras here: https://www.sony.net/camera-support opens in a new window
  17. Voice Zoom 3 feature will be available via firmware update about Summer 2024. Compatible with home theater products: BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.
  18. This feature works with compatible models BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, HT-A9, HT-A7000, HT-A5000, HT-A3000). HT-A7000, HT-A5000, HT-A3000 need optional rear speakers to use this feature.
  19. Screen images simulated. For illustrative purposes only.
  20. Amazon Alexa enabled devices (sold separately) compatible with Sony TVs powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content. Amazon, Prime Video, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  21. PS5® system, DualSense controller, and vertical stand sold separately.
  22. A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
  23. Spiderman: Across the Spider Verse © 2023 Sony Pictures Animation Inc. All Rights Reserved.
  24. Marvel Spider-Man 2 © 2023 MARVEL © 2023 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  25. Gran Turismo 7 ©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
  26. God of War: Ragnarok ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  27. Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  28. All 2025 & 2026 Sony BRAVIA TV Models 5, 7, 7II, 8, 8II, 9II

© 2024 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

What kind of picture quality does the BRAVIA 7 55" deliver?

It combines a 4K Mini LED backlight with QLED technology, where XR Backlight Master Drive precisely controls thousands of Mini LEDs for authentic contrast. QLED with XR Triluminos Pro accesses billions of accurate real-world colors, while the XR Processor enhances color, contrast, and clarity in real-time.

Is the BRAVIA 7 a good TV for gaming and the PlayStation 5?

Yes, it features a native 120Hz panel plus HDMI 2.1 support for 4K/120Hz, VRR, and ALLM to reduce lag and screen tearing. It also offers PS5-specific features like Auto HDR Tone Mapping and Auto Genre Picture Mode, making it well suited for next-gen consoles.

What HDR formats does the BRAVIA 7 support?

The BRAVIA 7 supports HDR10, HLG (Hybrid Log-Gamma), and Dolby Vision. It is also IMAX Enhanced certified for compatible content.

What smart TV platform does the BRAVIA 7 use?

It runs on Google TV, giving you access to major streaming apps along with Chromecast built-in and Apple AirPlay 2 for casting from your devices. It also includes Google Assistant for hands-free voice control and works with Amazon Alexa and Apple HomeKit.

How is the sound quality without a separate soundbar?

The BRAVIA 7 uses Acoustic Multi-Audio with sound-positioning tweeters that help anchor audio to the on-screen action. It also supports Dolby Atmos and DTS:X, plus Voice Zoom 3 to enhance dialogue clarity, and you can connect external audio via HDMI eARC or optical output.

What connectivity options does the BRAVIA 7 offer?

It includes 4 HDMI inputs (2 of which are HDMI 2.1), 2 USB ports, an Ethernet LAN port, optical digital audio out, and an RF antenna input. Wireless connectivity is handled by Wi-Fi 6 and Bluetooth 5.3.

What screen sizes is the BRAVIA 7 available in?

This is the 2024 BRAVIA 7 series, and the model shown here is the 55-inch K-55XR70. It is also offered in 65-inch, 75-inch, and 85-inch screen sizes.

How much does the BRAVIA 7 55" (K-55XR70) cost?

MSRP is listed as $1,599.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

Is the BRAVIA 7 suitable for both bright and dark rooms?

Yes, the Mini LED backlight reaches high brightness levels to maintain contrast and color in brighter rooms. The XR Backlight Master Drive's precise local dimming across thousands of Mini LEDs also delivers deep blacks and authentic contrast for darker home-theater settings.

Does the BRAVIA 7 come with any movie streaming benefits?

Yes, eligible BRAVIA TVs include Sony Pictures Core access, which for this model offers 5 movie credits to redeem on latest-release movies plus 12 months of unlimited streaming of top movies, subject to registration and the promotion's terms.

*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.