Free Shipping & Extended ReturnsLearn more
Back
Sorry, no matches found for ""
Back

Cart (0 product)

Your cart is currently empty!

Product Details

BRAVIA 8 77” Class OLED 4K HDR Google TV (2024)

$2,799.99$2,999.99
/ mo

BRAVIA 8 77” Class OLED 4K HDR Google TV (2024)

Model: K-77XR80

$2,799.99

Save $200.00

$2,999.99

Or
Starting

/mo


or 0% APR

$2,799.99

Save $200.00

$2,999.99

Or
Starting

/mo


or 0% APR
Join My Sony

and get 5% back in points

Screen size : 77''
Size
Select delivery method

Benefits of Buying Directly From Sony

  • Easy Returns
  • Free Shipping
  • Starting 0% APR with Affirm
  • Up to 5% Back in My Sony Points
  • Pickup As Early As Today

$100 SAVING

Bundle & Save!

Add a Soundbar to your TV purchase and save $100 instantly at checkout.

Sony Pictures Core

Enjoy movies included with BRAVIA TVs2

  • 5 credits redeem on latest release movies
  • 12 months unlimited streaming of top movies

Frequently Bought Together

Support

Warranty

Manuals and Warranty Opens in a new window

Recently Viewed

  1. User must accept Google Terms of Service (http://www.google.com/policies/terms/ opens in a new window), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html opens in a new window), and Privacy Policy (http://www.google.com/policies/privacy/ opens in a new window) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.
  2. Purchase an Eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for this Promotion. This Promotion entitles you to claim (subject to these terms and conditions) movie credits that allow you to watch: (a) movies from a selection of at least 300 movies (“Normal Movie(s)”) or (b) certain movies that may be available in premium exhibition windows (“Premium Movie(s)”). Movie credits available for customers are 15 movie credits for XR50C, XR80CM2, S30C, XR90C, XR80C, XR70C, A80CL, X93CL and X90CL, 10 movie credits for XR30CM2, XR3CM2, XR80M2, S20CM2, XR90, A95L, Z9K, A95K, A90K, A80CK, X90CK, Z9J, A90J, A80CJ and X90CJ or 5 movie credits for XR30M2, XR50, S20M2, S30, XR80, XR70, A80L, A75L, X95L, X93L, X90L, X77CL, A80K, X95K, X90K, X80CK, A80J, X95J, X92, X91CJ, X90J and X80CJ. To redeem one eligible Normal Movie, you need one movie credit. To redeem one eligible Premium Movie, you need two movie credits. For the offer of 15 or 10 movie credits, the movie credits will expire 24 months after being added to your SONY PICTURES CORE account. For the offer of 5 credits, the movie credits will expire 12 months after being added to your SONY PICTURES CORE account. You may watch the movies redeemed via SONY PICTURES CORE until February 23, 2030, subject to SONY PICTURES CORE Terms of Service. This Promotion also entitles you to the SONY PICTURES CORE Streaming Package for 24 months for XR30CM2, XR3CM2, XR50C, XR80CM2, XR80M2, S20CM2, S30C, XR90C, XR90, XR80C, XR70C, A80CL, X93CL, X90CL, A95L, Z9K, A95K, A90K, A80CK, X90CK, Z9J, A90J, A80CJ and X90CJ or 12 months for XR30M2, XR50, S20M2, S30, XR80, XR70, A80K, X95K, X90K, X80CK, A80J, X95J, X92, X91CJ, X90J and X80CJ. Streaming Package period will begin from the time of registration of your SONY PICTURES CORE account. At the expiration of the Streaming Package period, your access to the Streaming Package content will cease.
  3. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately).
  4. Prime Video Calibrated Mode will be available via firmware update about Summer 2024. Amazon Prime Video streaming membership required. 4K Ultra HD availability subject to your Prime Video subscription plan, internet service, device capabilities, and content availability. Amazon, Prime Video, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  5. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse opens in a new window. Netflix and the Netflix logo are registered trademarks of Netflix Inc.
  6. Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
  7. Upscaled, simulated and enhanced 4K images will vary based on source content.
  8. This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
  9. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content. Apple, the Apple logo, Apple TV, Apple Home, AirPlay and Siri are trademarks of Apple Inc., registered in the U.S. and other countries.
  10. Chromecast built-in compatibility dependent on app. Chromecast built-in is a trademark of Google LLC.
  11. Acoustic Center Sync, integration with BRAVIA Quick Setting Menu, and compatibility with products featuring 360 Spatial Sound Personalizer works with compatible Sony soundbars and AV receivers. For full compatibility list: https://www.sony.net/hav_faq opens in a new window.
  12. BRAVIA Connect App compatibility will be available via firmware update about Summer 2024. BRAVIA Connect app must be installed on a smartphone. The smartphone and the product must be connected to the same home network. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information.
  13. To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. Applicable TV models: Z9K, A95K, A95L, A80K, A80L, XR80B, X95K, X95L, XR90B, X93L, XR70B, X90K, X90L, X85K, S30B, X80K
  14. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time.
  15. Actual look may differ depending on TV size and type of cables used. Applicable soundbar models when the TV stand is set to inside raised position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.
  16. BRAVIA CAM CMU-BC1 is sold separately. Ensure TV is running latest firmware to enable all features. Supported apps and a camera is required for video chat. See compatible cameras here: https://www.sony.net/camera-support opens in a new window
  17. Voice Zoom 3 feature will be available via firmware update about Summer 2024. Compatible with home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.
  18. This feature works with compatible models BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, HT-A9, HT-A7000, HT-A5000, HT-A3000). HT-A7000, HT-A5000, HT-A3000 need optional rear speakers to use this feature.
  19. Screen images simulated. For illustrative purposes only.
  20. Amazon Alexa enabled devices (sold separately) compatible with Sony TVs powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content. Amazon, Prime Video, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  21. PS5® system, DualSense controller, and vertical stand sold separately.
  22. A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
  23. Spiderman: Across the Spider Verse © 2023 Sony Pictures Animation Inc. All Rights Reserved.
  24. Marvel Spider-Man 2 © 2023 MARVEL © 2023 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  25. Gran Turismo 7 ©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
  26. God of War: Ragnarok ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  27. Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  28. All 2025 & 2026 Sony BRAVIA TV Models 5, 7, 7II, 8, 8II, 9II

© 2024 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

What makes the picture quality on the BRAVIA 8 77" OLED stand out?

This OLED TV uses over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness. It also features the XR Processor and XR Triluminos Pro to intelligently enhance color, contrast, and clarity in real-time, delivering billions of accurate real-world colors.

Does the BRAVIA 8 support next-gen gaming features like 4K/120fps and VRR?

Yes. The BRAVIA 8 includes HDMI 2.1 gaming features such as 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), along with a Game Menu and Perfect for PS5 features. A game title supporting VRR and/or 4K/120fps is required.

What HDR formats does the BRAVIA 8 OLED TV support?

The BRAVIA 8 supports major HDR formats including Dolby Vision, HDR10, and HLG. It also supports IMAX Enhanced content and cinematic audio formats like Dolby Atmos and DTS:X for a more immersive experience.

What smart TV platform does the BRAVIA 8 use?

The BRAVIA 8 runs on Google TV, giving you access to streaming apps, voice search, and smart-TV features. It also includes Apple AirPlay 2 and Chromecast built-in for easy streaming from your devices.

How does the sound work on the BRAVIA 8 OLED?

The BRAVIA 8 features Acoustic Surface Audio+, where the screen itself acts as the speaker so sound comes directly from the picture. It also supports Dolby Atmos and can integrate with compatible Sony soundbars and AV receivers.

How much does the BRAVIA 8 77" Class OLED 4K Google TV cost?

MSRP is listed as $2,999.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

Can the BRAVIA 8 be used in a home theater setup with external audio equipment?

Yes. It integrates with compatible Sony soundbars and AV receivers, and supports features like Acoustic Center Sync that work with the BRAVIA Quick Setting Menu. Compatible home theater products include the BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, and BRAVIA Theatre Bar 8.

What screen sizes are available for the BRAVIA 8 OLED?

The BRAVIA 8 OLED (2024) is available in 55", 65", and 77" Class sizes. This listing is for the 77" Class model, K-77XR80.

Has the BRAVIA 8 received any awards?

Yes. The BRAVIA 8 earned the What Hi-Fi Awards 2024 for Best 55in and Larger TV, as well as Best of CEDIA 2024 recognition.

Does the BRAVIA 8 come with any included movie streaming benefits?

Yes. Eligible BRAVIA TVs come with Sony Pictures Core, which for this model includes 5 movie credits to redeem on latest release movies and 12 months of unlimited streaming of top movies, subject to the promotion's terms and conditions.

*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.