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BRAVIA XR8B 77” Class OLED 4K HDR Google TV (2025)

$2,499.99
/ mo

BRAVIA XR8B 77” Class OLED 4K HDR Google TV (2025)

Model: K-77XR8B
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$2,499.99

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$2,499.99

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Screen size : 77''
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  1. User must accept Google Terms of Service (http://www.google.com/policies/terms/ opens in a new window), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html opens in a new window), and Privacy Policy (http://www.google.com/policies/privacy/ opens in a new window) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.
  2. Download the SONY PICTURES CORE app (formerly BRAVIA CORE) at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  3. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately).
  4. Amazon Prime Video streaming membership required. 4K Ultra HD availability subject to your Prime Video subscription plan, internet service, device capabilities, and content availability.
  5. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse opens in a new window.
  6. Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
  7. Upscaled, simulated and enhanced 4K images will vary based on source content.
  8. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
  9. Chromecast built-in compatibility dependent on app.
  10. Acoustic Center Sync and integration with BRAVIA Quick Setting Menu works with compatible Sony soundbars and AV receivers. For full compatibility list: https://www.sony.net/hav_faq opens in a new window.
  11. BRAVIA Connect app must be installed on a smartphone. The smartphone and the product must be connected to the same home network. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information.
  12. To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. Applicable TV models: Z9K, A95K, A95L, A80K, A80L, XR80B, X95K, X95L, XR90B, X93L, XR70B, X90K, X90L, X85K, S30B, X80K
  13. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time.
  14. Actual look may differ depending on TV size and type of cables used. Applicable soundbar models when the TV stand is set to inside raised position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.
  15. BRAVIA CAM CMU-BC1 is sold separately. Ensure TV is running latest firmware to enable all features. Supported apps and a camera is required for video chat. See compatible cameras here: https://www.sony.net/camera-support opens in a new window
  16. Voice Zoom 3 feature is compatible with the following home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.
  17. Compatible with home theater products: BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, BRAVIA Theater Bar 6, BRAVIA Theater System 6.
  18. This feature works with compatible models BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, HT‑A9, HT‑A7000, HT‑A5000, HT‑A3000. HT‑A7000, HT‑A5000, HT‑A3000 need optional rear speakers to use this feature.
  19. Screen images simulated.
  20. Amazon Alexa enabled devices (sold separately) compatible with Sony TVs powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content. Amazon, Prime Video, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  21. PS5® system, DualSense controller, and vertical stand sold separately.
  22. A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi‑Fi. Broadband internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high‑speed connection of at least 15 Mbps is recommended using either Wi‑Fi or mobile data connection. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
  23. Venom: The Last Dance © & ™ 2025 MARVEL.
  24. © 2024 Sony Interactive Entertainment Inc. Developed by Team Asobi. Astro Bot is a trademark of Sony Interactive Entertainment LLC.
  25. Gran Turismo 7 © 2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo,” “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
  26. Disney+ subscription required. Disney+ and all marks and logos are trademarks of Disney Enterprises, Inc., used with permission.
  27. Interoperability and compatibility among Bluetooth® devices vary.
  28. Requires HDMI® cable sold separately.
  29. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information.
  30. 360 Spatial Sound experience requires Bluetooth connection and a compatible BRAVIA TV model (sold separately).
  31. Clean exterior surfaces gently with a dry, clean cloth.
  32. Compared to FY18 models. The ratio may vary by model.
  33. Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer, etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  34. God of War: Ragnarok ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.

© 2025 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

What size is the BRAVIA XR8B featured here?

This is the 77" Class OLED 4K HDR Google TV (model K-77XR8B). It's also available in 55" and 65" screen sizes.

Does the BRAVIA XR8B support 4K and HDR?

Yes, it's a 4K HDR OLED TV that supports Dolby Vision, HDR10, and HLG. It also carries IMAX Enhanced and DTS:X for a fuller cinematic experience.

What makes the OLED picture on the BRAVIA XR8B stand out?

Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness, delivering deep blacks and dazzling colors. The XR Processor intelligently enhances every scene in real time, boosting color, contrast, and clarity.

Is the BRAVIA XR8B good for gaming?

Yes, it features a 120Hz native panel at 4K, VRR, ALLM, and HDMI 2.1 support for next-gen consoles. It also offers PS5-optimized features like Auto HDR Tone Mapping and Auto Genre Picture Mode.

What smart TV platform does the BRAVIA XR8B use?

The TV runs on Google TV, giving you access to streaming apps and voice control through Google Assistant. It also supports Chromecast built-in and Apple AirPlay 2.

How does the BRAVIA XR8B produce sound?

It uses Acoustic Surface Audio+, where the screen itself acts as the speaker through actuators behind the panel. It also supports Dolby Atmos and DTS:X for spatial audio, plus Voice Zoom 3 for clearer dialogue.

How much does the BRAVIA XR8B 77" cost?

MSRP is listed as $2,499.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

Does the BRAVIA XR8B work well with a PlayStation 5?

Yes, it includes exclusive PS5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode. To activate Auto HDR Tone Mapping, you enable the feature when pairing the PS5 to the TV for the first time.

Can I pair a soundbar with the BRAVIA XR8B?

Yes, and adding a select Soundbar to your TV purchase saves you $100 instantly at checkout. The TV also supports Acoustic Center Sync, letting it act as a center channel with compatible Sony soundbars and AV receivers.

Does the BRAVIA XR8B upscale non-4K content?

Yes, XR Clear Image converts HD and SD content toward near-4K quality and restores lost detail using a texture database. XR OLED Motion also reduces blur by inserting extra frames for smoother action.

*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.