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BRAVIA 7 II 98” Class True RGB 4K HDR Google TV with Gemini (2026)

$8,999.99
/ mo

BRAVIA 7 II 98” Class True RGB 4K HDR Google TV with Gemini (2026)

New Model: K98XR70M2

$8,999.99

Or
Starting

/mo


or 0% APR

$8,999.99

Or
Starting

/mo


or 0% APR
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Screen size : 98''
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Sony Pictures Core

Enjoy movies included with BRAVIA TVs2

  • 5 credits redeem on latest release movies
  • 12 months unlimited streaming of top movies

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  1. Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://sony.net/sony-pictures-core opens in a new window. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
  2. Voice Zoom 3 works with compatible BRAVIA TVs. For full compatibility list: https://www.sony.net/hav_faq opens in a new window.
  3. This function works with select compatible BRAVIA Home Theater products (sold sep). Product availability varies by countries/regions. https://www.sony.net/hav_faq opens in a new window. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA is active. When Content Type on BRAVIA is 'Game' or 'PC', there may be instances where the audio is delayed in relation to the picture in order to prioritize low latency for the picture.
  4. Interoperability and compatibility among Bluetooth® devices vary.
  5. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately).
  6. User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
  7. Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
  8. The Gemini for TV experience is optimized for large screen experiences. Results may vary. Check responses for accuracy. Available in select countries, languages, and to users 18+. Learn more at g.co/tv/gemini. Gemini requires a software update and is available on select models only. 
  9. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
  10. Google Cast compatibility dependent on app.
  11. User must accept Google Terms of Service (http://www.google.com/policies/terms/ opens in a new window), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html opens in a new window), and Privacy Policy (http://www.google.com/policies/privacy/ opens in a new window) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.
  12. To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar.
  13. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time. 
  14. A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
  15. BRAVIA Connect app must be installed on a smartphone. The smartphone and the product must be connected to the same home network. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  16. ©2026 Sony Interactive Entertainment Inc. Developed by Team Asobi. 
  17. Gran Turismo 7 ©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
  18. Mirage Stand Applicable TV Models: K85XR90M2, K75XR90M2, K65XR90M2, K85XR70M2, K75XR70M2, K65XR70M2, K55XR70M2, K50XR70M2.
  19. Amazon Alexa enabled devices (sold separately) compatible with Sony TVs powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content. Amazon, Prime Video, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  20. PS5® system, DualSense controller, and vertical stand sold separately. 
  21. All 2025 & 2026 Sony BRAVIA TV Models 5, 7, 8, 9
  22. © 2017 Columbia Pictures Industries, Inc. All Rights Reserved.
  23. The ratio and part of recycled material usage may vary by size, region and country. Please check the individual product for explicit ratio.
  24. This TV uses at least 28% recycled material and allocates 23% biomass-based renewable material (mass balance approach).​
  25. Recycled materials are used for the back cover on the 65-inch model only. 

© 2026 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, Google Cast, YouTube and YouTube Music are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

How much does the BRAVIA 7 II 98" (K98XR70M2) cost?

MSRP is listed as $8,999.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

What makes the True RGB display on the BRAVIA 7 II different?

True RGB uses independently controlled red, green, and blue LEDs to deliver vibrant color with an expanded color range. This combines a wide color range with high brightness for accurate, true-to-life color reproduction in any lighting conditions.

Is the 98" BRAVIA 7 II good for gaming?

Yes. It supports 4K 120fps via HDMI 2.1, along with VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and Dolby Vision Gaming. It also includes Auto HDR Tone Mapping and Auto Genre Picture Mode tuned for PlayStation 5, plus Game Menu 2 for quick access to gaming tweaks.

What smart TV platform does the BRAVIA 7 II use?

The BRAVIA 7 II runs on Google TV, giving access to major streaming apps, Google Play content, and Google Assistant. It also integrates Gemini AI for hands-free voice interaction and content recommendations, and supports Chromecast, Apple AirPlay 2, and Apple HomeKit.

What is Gemini on the BRAVIA 7 II and what does it do?

Gemini for Google TV provides AI-based content recommendations and hands-free voice interaction using the TV's built-in microphones to control the TV, search content, and manage smart-home devices. Gemini requires a software update and is available on select models, in select countries and languages, for users 18+.

How does the BRAVIA 7 II sound?

On 65" and larger models, including the 98", the TV uses Acoustic Multi-Audio+ with side-firing midrange drivers and separate woofers to align sound with on-screen action. It supports Dolby Atmos and DTS:X, along with 3D Surround Upscaling and Voice Zoom 3 for dialogue clarity.

Which HDR formats does the BRAVIA 7 II support?

The BRAVIA 7 II supports Dolby Vision, HDR10, and HLG. It also carries IMAX Enhanced certification and includes calibrated modes for Netflix, Prime Video, and Sony Pictures Core to match creator-intended output.

Does the BRAVIA 7 II support wide viewing angles for large rooms?

Yes. X-Wide Angle Pro helps keep color and contrast consistent from virtually any seat in the room, which is especially useful for the large 98" screen in wide seating layouts.

What connectivity options does the BRAVIA 7 II offer?

The TV typically includes 4 HDMI ports (two HDMI 2.1 and two HDMI 2.0), two USB-A ports, and Ethernet. It also features Bluetooth 5.3, Chromecast built-in, and AirPlay 2 for wireless casting and peripherals.

What movie benefits are included with the BRAVIA 7 II?

Eligible BRAVIA TVs include Sony Pictures Core movie benefits, offering 5 credits to redeem on latest release movies and 12 months of unlimited streaming of top movies. You must register for Sony Pictures Core by February 23, 2028 to be eligible, and terms and conditions apply.

*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.