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Product Details

43” Class X77L 4K HDR LED Google TV (2023)

$449.99
/ mo

43” Class X77L 4K HDR LED Google TV (2023)

Model: KD-43X77L

$449.99

Or
Starting

/mo


or 0% APR

$449.99

Or
Starting

/mo


or 0% APR
Join My Sony

and get 5% back in points

Screen size : 43''

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  1. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
  2. To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X80K, X77L.
  3. 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
  4. This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
  5. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
  6. Actual look may differ depending on TV size and type of cables used.
  7. Chromecast built-in compatibility dependent on app.
  8. Clean exterior surfaces gently with a dry, clean cloth.
  9. ©2022 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved. Screen images simulated.

© 2023 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

Sony, BRAVIA, Processor X1, Motionflow, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

What screen sizes does the X77L 4K HDR LED Google TV come in?

This model is a 43" Class (2023, KD-43X77L), and the X77L series is also offered in 50", 55", 65", 75", and 85" screen sizes. The 43-inch model has a 4K UHD panel with a native resolution of 3840 x 2160.

How much does the 43" Class X77L 4K HDR LED Google TV cost?

MSRP is listed as $449.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

Does the X77L support HDR?

Yes, the X77L supports HDR10 and HLG formats. It also includes Auto HDR Tone Mapping when paired with a PlayStation 5 for better detail in dark and bright areas.

What processor powers the X77L and can it upscale lower-resolution content?

The X77L is powered by the 4K Processor X1, which delivers lifelike picture quality with rich colors and detailed contrast. Its 4K X-Reality PRO upscaling enhances 2K and HD content close to 4K quality, though results vary based on source content.

Does the X77L run Google TV?

Yes, the X77L runs Google TV with Google Assistant, which organizes your content all in one place. It also supports Apple AirPlay and Chromecast built-in for casting from your devices.

Is the X77L good for PlayStation 5 gaming?

Yes, the X77L includes exclusive features that optimize picture quality for PlayStation 5 gaming and streaming. These include Auto HDR Tone Mapping and Auto Genre Picture Mode, which automatically switches between Game and Standard modes.

What kind of sound does the X77L deliver?

The X77L features an X-Balanced Speaker design, created to fit the TV's slim profile while powering movies and music with clear sound and great bass.

What year was the Sony X77L released?

The X77L is a 2023 model in Sony's TV lineup, sold as the KD-43X77L in the 43-inch class.

Does the X77L work with Apple devices?

Yes, the X77L is compatible with Apple AirPlay 2 and HomeKit, requiring iOS 12.2 or later or macOS 10.14.4 or later and an Apple ID account. This lets you stream from an iPhone, iPad, or Mac and control the TV through Apple's Home app.

What payment options are available when buying the X77L directly from Sony?

You can pay with Affirm on orders over $50, with financing as low as 0% APR or 4 interest-free payments. Buying directly from Sony also includes free shipping, easy returns, and 5% back in My Sony points through the free loyalty program.

*FAQ generated on 07/23/2026. Financing, pricing and promotions may no longer apply.