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Breathtaking colors make everything so real
Over a billion colors are brought to life by TRILUMINOS PRO™ and our 4K HDR2 Processor X1™. With extreme contrast, everything you watch feels so real.
Discover the X80J with an expert
Clear multidimensional sound
Feel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene.
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?"" Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started.1
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.
Assistive Technology on Google TV
Our TVs include visual, hearing and mobility accessible technology.

Designed with the environment in mind

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed