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Product Details

50” Class X77L 4K HDR LED Google TV (2023)

$529.99
/ mo

50” Class X77L 4K HDR LED Google TV (2023)

Model: KD-50X77L

$529.99

Or
Starting

/mo


or 0% APR

$529.99

Or
Starting

/mo


or 0% APR
Join My Sony

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Screen size : 50''
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  1. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
  2. To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X80K, X77L.
  3. 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
  4. This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
  5. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
  6. Actual look may differ depending on TV size and type of cables used.
  7. Chromecast built-in compatibility dependent on app.
  8. Clean exterior surfaces gently with a dry, clean cloth.
  9. ©2022 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved. Screen images simulated.

© 2023 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

Sony, BRAVIA, Processor X1, Motionflow, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.

How much does the Sony 50" Class X77L 4K HDR LED Google TV cost?

MSRP is listed as $529.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

Does the X77L support HDR, and which formats are included?

Yes, it supports 4K HDR with HDR10 and HLG (Hybrid Log-Gamma) formats for compatible content. The 4K Processor X1 helps deliver lifelike picture quality full of rich colors and detailed contrast.

What smart TV platform does the X77L use?

It runs on Google TV with Google Assistant, which organizes your content all in one place and provides access to major streaming apps. App availability varies by region and device.

Is the X77L a good TV for PlayStation 5 gaming?

Yes, it offers exclusive features that optimize picture quality for PS5 gaming and streaming, including Auto HDR Tone Mapping and Auto Genre Picture Mode when the PS5 and TV are directly connected.

Does the X77L work with Apple devices and casting?

Yes, this Sony TV is compatible with Apple AirPlay 2 and HomeKit, and it includes Chromecast built-in for casting content from compatible phones, tablets, and PCs. AirPlay requires iOS 12.2 or later or macOS 10.14.4 or later and an Apple ID account.

What year model is the Sony X77L?

The X77L is a 2023 model in Sony's 4K HDR LED Google TV lineup, with the specific model number KD-50X77L for the 50-inch class size.

What screen sizes are available for the X77L?

The X77L is available in multiple sizes, including 43", 50", 55", 65", 75", and 85" class options. This listing covers the 50-inch class model (KD-50X77L).

How does the X77L upscale non-4K content?

It uses the 4K Processor X1 along with 4K X-Reality PRO to reduce noise and upscale HD and Full HD content close to 4K quality. Upscaled and enhanced results will vary based on the source content.

Does the X77L come with a stand and remote?

Yes, the TV includes a table-top stand and a voice remote with Google Assistant, so it can be placed on a surface or paired with a compatible wall mount.

What financing and rewards options are available when buying the X77L from Sony?

You can pay with Affirm on orders over $50, with as low as 0% APR, and Sony offers free shipping and easy returns. Joining My Sony also earns up to 5% back in points.

*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.