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Z9G | MASTER Series | LED | 8K | High Dynamic Range (HDR) | Smart TV (Android TV)
$59,999.99

Z9G | MASTER Series | LED | 8K | High Dynamic Range (HDR) | Smart TV (Android TV)

Model: XBR-98Z9G

$59,999.99

$59,999.99

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Screen size : 98''

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  1. 8K: 7,680 x 4,320 pixels. Requires HDR compatible content from supported streaming services, such as Netflix and Amazon Video or HDR compatible content device connected via HDMI input. Requires HDMI® cables sold separately
  2. Upscaled, simulated and enhanced 8K images will vary based on source content.
  3. This is the perceptible contrast level expanded by X-tended Dynamic Range PRO technology, which is a unique figure calculated for the contrast that users actually feel and experience (XDR Contrast). This figure is based on our conventional TV without local dimming.
  4. IMAX Enhanced content enables the full IMAX Enhanced experience.
  5. Dolby Vision™ is available via network update. Dolby Vision content will be compatible with Dolby Vision devices and streaming services such as Prime Video, Apple TV 4K, and Netflix.
  6. User must connect to a Google account to use, including voice to activate linked apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, and the operating system and software of this product may be subject to separate or third party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Broadband speed of at least 2.5 Mbps recommended for SD services, 10 Mbps for HD streaming or 4K downloads, 20 Mbps for 4K Ultra HD streaming. Use of this TV requires consent to Google Terms of Service and Privacy Policy. Please visit http://www.google.com/policies/terms/, http://www.google.com/policies/privacy/.
  7. Chromecast built-in compatibility dependent on app.
  8. Google Home device (sold separately) compatible with Sony TV’s powered by Android TV. Requires compatible devices connected to the same wireless home network. Download the Google Home app from the iPhone App Store or Google Play. Subject to third party app terms and conditions. User must link compatible devices in order to control operation. Once download is complete, the Google Home feature may be connected to the Sony device to access the voice control function
  9. Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Android TV. Amazon account required. Subscriptions may be required to access certain content. Compatible devices require internet connection.
  10. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsof
  11. Requires separately sold CalMAN calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and CalMAN for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  12. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. AirPlay firmware update is required and will be available by December 2019. Apple ID account required. Subscriptions may be required to access certain content."
  13. Interoperability and compatibility among Bluetooth® devices vary.
© 2019 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited
Sony X-Reality, X-Motion Clarity, TRILUMINOS, X-tended Dynamic Range and the Sony logo are trademarks of Sony Corporation. HDMI is a trademark of HDMI Licensing LLC. Android, Android TV, Google Play, Google, YouTube and the Google logo are registered trademarks of Google Inc., used with permission. Amazon Alexa is a registered trademark of Amazon Technologies, Inc. Dolby, Dolby Vision and the double-D symbol are registered trademarks of Dolby Laboratories. Nest is a trademark of Nest Labs, Inc. Netflix is a trademark of Netflix Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.

What resolution does the Sony Z9G (XBR-98Z9G) offer?

The Z9G is a full 8K TV with a resolution of 7,680 x 4,320 pixels — roughly 33 million pixels, or 16 times the resolution of Full HD. It also delivers 8K High Dynamic Range for enhanced contrast and detail.

What processor powers the Sony Z9G MASTER Series TV?

The Z9G is driven by Sony's flagship Picture Processor X1 Ultimate, which performs powerful real-time image processing for ultra-realistic pictures. It works with 8K X-Reality PRO to upscale lower-resolution content toward near-8K clarity.

What HDR formats does the Sony Z9G support?

The Z9G supports HDR10, HLG, and Dolby Vision, and it also carries IMAX Enhanced certification. Dolby Vision is available via a network update.

How does the Z9G handle backlighting and contrast?

It uses a full-array LED panel with Backlight Master Drive for high brightness, deep blacks, and reduced blooming. Its 8K X-tended Dynamic Range PRO is rated at 20 times the contrast range of conventional edge-lit LED TVs.

What audio features does the Sony Z9G include?

The Z9G features Acoustic Multi-Audio, using multiple front speakers so sound appears to come from specific points on the screen. It also supports Dolby Atmos and can be used as a center channel speaker in a home-theater setup.

Is the Sony Z9G a smart TV?

Yes, the Z9G runs on Android TV with Google Assistant built in for voice control and search. It provides access to the Google Play Store, Netflix, YouTube, and other major streaming apps, plus casting and screen mirroring with compatible devices.

How does the Z9G keep fast-moving action clear?

The Z9G uses a native 120 Hz panel paired with X-Motion Clarity, an advanced blur-reduction technology that keeps fast action clear and bright while controlling artifacts.

What connectivity options does the Sony Z9G offer?

The Z9G includes 4 HDMI inputs, 3 USB ports, Ethernet, Wi-Fi, and Bluetooth, along with a composite video input for legacy devices. Select HDMI ports support 8K and advanced features.

How large and heavy is the Sony Z9G, and what should I consider for installation?

Without the stand, the 98-inch Z9G is roughly 86.7 inches wide, 51.6 inches high, and 4.4 inches deep, weighing about 208 lb (94 kg). Given its size and weight, professional installation and a structurally sound wall or stand are recommended.

How much does the Sony Z9G (XBR-98Z9G) cost?

MSRP is listed as $59,999.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.

*FAQ generated on 07/23/2026. Financing, pricing and promotions may no longer apply.