Bundle Savings XR-55A95K
BRAVIA XR A95K 4K HDR OLED TV with smart Google TV (2022)
Available to pre-order in June 2022
Enjoy movies included with BRAVIA XR TVs2
- 10 credits redeem on latest release movies
- 24 months unlimited streaming of top movies
- Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
- See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max.
- Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.
- Google TV with Google Assistant organizes your content all in one place.1 Stream from your Apple device with AirPlay 2 support.14
- Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.2
- Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix Adaptive Calibrated Mode6.
- Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.7
- Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1.
- Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.
- Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.
- See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.12
- Unique Dual Style stand offering versatile TV placement – front position for immersive viewing and back position setting the TV closer to the wall.15
- With the included BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.16
- Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.
BRAVIA XR A95K 4K HDR OLED TV with smart Google TV (2022)
7.1.2ch Dolby Atmos® Soundbar
Ultra Slim Wall-Mount Bracket
High Performance Home Theater System
7.1.2ch Dolby Atmos® Soundbar
5.1.2ch Dolby Atmos® Soundbar
4K Ultra HD Blu-ray™ Player with Dolby Atmos®, HDR, and Wi-Fi for Streaming Video
Wireless Neckband Speaker
BRAVIA XR MASTER Series A95K
Our brightest and widest range of OLED colors ever
Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR™.
Sony added it’s own special sauce to make QD OLED even better.
CES® 2022 Innovation Awards Honoree, award to XR-65A95K MASTER Series 65" TV21
CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM21
CES® 2022 Innovation Awards Honoree, award to BRAVIA CORE21
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
Our widest palette of colors, natural and bright
The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.
Enjoy real life depth with pure blacks and brighter colors
Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.
Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Discover new ways to enjoy TV with BRAVIA CAM
You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.16
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.1
Dual Style - made to fit your lifestyle
This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.15
The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety.
Front position style
Back position style
Renew, recycle and reduce, designed for the environment
Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.19
Our widest spectrum of colors, beautiful for the human eye
This new QD-OLED TV with millions of individual, self-illuminating pixels delivers more colors than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every color is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.
Pure blacks and brighter colors with real-life depth
Our Cognitive Processor XR™ analyzes visual information, enhancing pictures in the same way as your eyes focus for extraordinary depth and color. Powering our QD-OLED panel with XR OLED Contrast Pro, it boosts color brightness by up to 200% compared to conventional TVs so you can enjoy true contrast with pure blacks and the brightest colors.
Brightest colors and pure blacks for real-life depth and texture
XR OLED Contrast Pro powers our QD-OLED panel so you can enjoy true contrast with the brightest colors. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much color brightness as conventional OLED TVs.
 Temperature distribution mapping  Heat diffusion sheet
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.12
Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Beautiful colors from every possible angle
Watching TV from the sides has never been so satisfying. Our next generation self-illuminating QD-OLED panel on the A95K keeps constant luminance. Colors stay consistent and true across all viewing angles.
Less glare and reflection, immersive viewing
Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our QD-OLED panel reduces this effect for incredible brightness, color and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.
Screen is the speaker, sound follows pictures precisely
Sound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.
More powerful, more realistic soundtracks
The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Perfect with Sony audio
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.24
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).25
The optimal viewing experience, wherever you are
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.16
Every picture, optimized to your position in the room
Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and color sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.16
The ideal sound experience from anywhere
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.16
Hear voices clearly, no matter where you are
By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.16
Discover new ways to enjoy TV with BRAVIA CAM
Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.
Proximity Alert allows you to set a proper viewing distance for your child and alerts you if they get too close to the TV.16
Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.16
Auto Power Saving Mode
Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.16
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.
Easy to connect, easy to close
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
Smart TV Features
What you want to watch, all in one place
Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.1
Just for you
Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.1,13
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.1
Supersize your smartphone favorites
Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.1,14
Simple and premium remote, easy to use even in darkness
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''Hey Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.
Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.17
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Dual Style - made to fit your lifestyle
This TV has been designed to work in two different styles. The Front position style with One Slate design focuses you on the screen for the most immersive experience possible without distractions. The Back position style allows you to set the TV very close to the wall so it harmonizes perfectly with your room.15
Actual look may differ depending on TV size. This TV needs to be displayed on a shelf or plinth that is wider than the width of the TV stand for safety.
Front position style
Back position style
Metal Flush Surface for immersive viewing
The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
Clutter-free, all-round beauty
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.15
Even more studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.4,5,26
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.6
Optimizing picture for all your favorite content
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Designed with the environment in mind
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
Audio Description (Audio key)
Wallmount Bracket (SU-WL855)Depends on country selection
Number of Tuners (Sat)
Number of Tuners (Terrestrial/Cable)
TV System (Analog)
TV System (Digital Cable)
TV System (Digital Sat)
TV System (Digital Terrestrial)
ATSC/ATSC 3.0(NEXTGEN TV)
Tuner Channel Coverage (Analog)
VHF: 2-13/UHF: 14-69/CATV: 1-135
Tuner Channel Coverage (Digital Cable)
Tuner Channel Coverage (Digital Terrestrial)
VHF: 2–13/UHF: 14–69 (2–13/14–36 for ATSC3.0)
- Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2024 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. © 2021 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
- User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
- Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
- IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as Fandango Now (US only) and BRAVIA CORE, or compatible content device connected via HDMI input (sold separately).
- Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internetservice, device capabilities, and content availability. www.netflix.com/termsofuse. A future firmware update will allow you to adjust picture quality while Netflix Adaptive Calibrated Mode is enabled.
- Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
- Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset and enable the feature during initial setup. Feature is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, X900H.
- Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. This function works when Auto Picture Mode on the TV is set to ON and is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, X900H.
- 4K: 3,840 x 2,160 pixels. Game title supporting 4K/120fps required.
- VRR will be available via a future firmware update.
- 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
- This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
- This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
- Actual look may differ depending on TV size and type of cables used. The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety. Refer to our display guide here http://sonyglobal.akamaized.net/is/content/gwtvid/2022/A95K_Display_Example.pdf
- Other than video chat, other BRAVIA CAM features will be available via future firmware update.
- Clean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote. Proven 99.9% or more effective against bacterial growth on remote control buttons based on JIS Z2801 testing. This material is not antiviral. There is no guaranteed effect against viruses such as COVID-19.
- SU-WL855 wall-mount bracket is available for select Sony OLED and LED models. See compatible TV models here: https://www.sony.com/electronics/support/articles/00197971. TV and wall mount system sold separately. Hardware included with wall-mount bracket.
- The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size. SORPLAS supports recycling by incorporating waste optical discs, as well as post-consumer materials such as plastic water bottles, contributing to the protection of the environment and reduction in marine pollution.
- Compared to FY18 models. The ratio may vary by model.
- The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
- Horizon Forbidden West™: Releasing 02/18/2022. ©2021 Sony Interactive Entertainment Europe. Developed by Guerrilla. Horizon Forbidden West is a trademark of Sony Interactive Entertainment LLC.
- This is the perceptible contrast level expanded by XR Contrast Booster technology, which is a unique figure calculated for the contrast that users actually feel and experience.
- Acoustic Centre Sync is compatible with Sony Soundbar HT-A7000 /HT-A5000 and Home Theatre System HT-A9.
- Applicable headphones are WH-1000XM3, WF-1000XM3, WI-1000XM2, WH-1000XM4, WF-1000XM4, WH-XB900N, WH-XB700, WH-H810, WH-H910N, WF-C500, WH-XB910N.
- Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
© 2022 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.