BRAVIA XR A95K 4K HDR OLED TV with smart Google TV (2022)
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Enjoy movies included with BRAVIA XR TVs2
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BRAVIA XR MASTER Series A95K
Our brightest and widest range of OLED colors ever
Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR™.
CES® 2022 Innovation Awards Honoree, award to XR-65A95K MASTER Series 65" TV21
CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM21
CES® 2022 Innovation Awards Honoree, award to BRAVIA CORE21
“If you're looking for the best, the Sony A95K is it.” 3/2/22
Sony added it’s own special sauce to make QD OLED even better.
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
Our widest palette of colors, natural and bright
The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.
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© 2022 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.