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BRAVIA XR MASTER Series A95K

Our brightest and widest range of OLED colors ever

Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR™.

Sony added it’s own special sauce to make QD OLED even better.

CES® 2022 Innovation Awards Honoree, award to XR-65A95K MASTER Series 65" TV21

CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM21

CES® 2022 Innovation Awards Honoree, award to BRAVIA CORE21

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Our widest palette of colors, natural and bright

The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.

Enjoy real life depth with pure blacks and brighter colors

Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.

Screen is the speaker, pictures and sound in harmony

Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Discover new ways to enjoy TV with BRAVIA CAM

You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.16

YouTube Player

Hands-free help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.1

Dual Style - made to fit your lifestyle

This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.15

The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety.

Front position style

Back position style

Bring the cinematic experience home, enjoy movies included with BRAVIA XR™

Perfect for PlayStation®522

Renew, recycle and reduce, designed for the environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.19

XR Picture

Our widest spectrum of colors, beautiful for the human eye

This new QD-OLED TV with millions of individual, self-illuminating pixels delivers more colors than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every color is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

Pure blacks and brighter colors with real-life depth

Our Cognitive Processor XR™ analyzes visual information, enhancing pictures in the same way as your eyes focus for extraordinary depth and color. Powering our QD-OLED panel with XR OLED Contrast Pro, it boosts color brightness by up to 200% compared to conventional TVs so you can enjoy true contrast with pure blacks and the brightest colors.

Brightest colors and pure blacks for real-life depth and texture

XR OLED Contrast Pro powers our QD-OLED panel so you can enjoy true contrast with the brightest colors. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much color brightness as conventional OLED TVs.

[1] Temperature distribution mapping [2] Heat diffusion sheet

Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.12

Intelligent motion processing for smooth, fast-moving action

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colors from every possible angle

Watching TV from the sides has never been so satisfying. Our next generation self-illuminating QD-OLED panel on the A95K keeps constant luminance. Colors stay consistent and true across all viewing angles.

Less glare and reflection, immersive viewing

Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our QD-OLED panel reduces this effect for incredible brightness, color and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

XR Sound

Screen is the speaker, sound follows pictures precisely

Sound comes directly from the screen with Acoustic Surface Audio+™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

More powerful, more realistic soundtracks

The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Perfect with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.24

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).25

BRAVIA CAM

The optimal viewing experience, wherever you are

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.16

Every picture, optimized to your position in the room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and color sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.16

The ideal sound experience from anywhere

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.16

Hear voices clearly, no matter where you are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.16

Discover new ways to enjoy TV with BRAVIA CAM

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.

Easy to connect, easy to close

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Smart TV Features

What you want to watch, all in one place

Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.1

Just for you

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.1,13

Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.1

Supersize your smartphone favorites

Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.1,14

Discover smart technologies

Simple Remote

Simple and premium remote, easy to use even in darkness

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily find your lost remote with your voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''Hey Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.

Easy to wipe, always stays clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.17

Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Design

Dual Style - made to fit your lifestyle

This TV has been designed to work in two different styles. The Front position style with One Slate design focuses you on the screen for the most immersive experience possible without distractions. The Back position style allows you to set the TV very close to the wall so it harmonizes perfectly with your room.15

Actual look may differ depending on TV size. This TV needs to be displayed on a shelf or plinth that is wider than the width of the TV stand for safety.

Front position style

Back position style

Metal Flush Surface for immersive viewing

The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Clutter-free, all-round beauty

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.15

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.4,5,26

Watch Netflix in studio quality, automatically optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.6

Optimizing picture for all your favorite content

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Designed with the environment in mind

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed