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BRAVIA XR MASTER Series Z9J
See the world with extraordinary 8K clarity
See how close you can get to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR™.

Discover the Z9J with an expert

World's first cognitive intelligence TVs1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Visionary 8K pictures, as perceived by the human eye
Enjoy 8K picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and immersive brightness.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?" Even get answers on screen, control smart home devices, and more.
Bring the theater experience home, enjoy movies included with BRAVIA XR
10 Movies to redeem, 24 Months unlimited streaming.*
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.
XR Picture
A wide palette of naturally beautiful colors
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.
Recreating lost 8K texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world picture quality. See details such as naturally defined feathers and sharply outlined claws.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear.
XR Sound
The frame is the speaker, sound matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what's on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom™ 2 enhances voices for clearer dialog
Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Smart TV Features
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.
Supersize your smartphone favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.
Design
Minimalist design—all immersion, no distraction
Our minimalist one slate design embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on TV size.
Intuitive 3-way multi-position stand, versatile for any TV placement
Metal Flush Surface for immersive viewing
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
Clutter-free, all-round beauty
Premium brushed aluminum remote with backlight
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.
The premium-design remote in brushed aluminum with hairline finish feels ergonomic, while the illuminated keys are visible in the dark.
Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.
Enjoy studio-quality entertainment, as the creator intended
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits.
Assistive Technology on Google TV
Our TVs include visual, hearing and mobility accessible technology.