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BRAVIA XR MASTER Series A90J

Redefining OLED with ultimate brightness

See our best ever 4K HDR OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

Discover the A90J with an expert

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"The A90J offers the best picture and sound quality in a TV today."

Digital Trends
Ⓒ 2021 Designtechnica Corporation. All rights reserved. Used under license.

World's first cognitive intelligence TVs 1

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Revolutionary OLED picture, as perceived by the human eye

Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

Turn any sound into a truly immersive experience

Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

The entertainment you love. With help from Google.

See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Press the Google Assistant button on your remote and try saying “find action movies” to search across your favorite apps.1

Watch what you love. Control it with your voice

Your TV is now more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart home devices, see security cameras, and more. Press the Google Assistant button on the remote to get started.2

Bring the theater experience home, enjoy movies included with BRAVIA XR3

Five Movies to redeem, 12 Months unlimited streaming.* Terms and conditions apply. Bloodshot only available to redeem.

Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.

XR Picture

Feel real life depth with ultimate blacks and our brightest ever OLED picture

Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights.

A wide palette of naturally beautiful colors

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

Recreating lost texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling.6 Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear.

XR Sound

The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Voice Zoom™ 2 enhances voices for clearer dialog

Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Perfect with Sony audio

Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience.

Smart TV Features

Your home on your TV

Control your compatible smart home devices using your voice. Adjust room temperature, lighting, and more – just ask Google.2

Supersize your smartphone favorites

Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. 2 11

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family, on the big screen by connecting your TV to a camera. Compatible cameras are available from Sony, Logitech and more.17

Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

Sony TV Design

Beautifully designed for an immersive viewing experience

Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.


Actual look may differ depending on TV size.

Beautiful Seamless Edge—less bezel, more picture

Clutter-free, all-round beauty

With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what’s important—the picture.12

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.12

Premium brushed aluminum remote with backlight

The premium design remote in brushed aluminum with hairline finish feels ergonomic, while the illuminated keys are visible in the dark.14

Supreme picture quality and sound

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.

Enjoy studio-quality entertainment, as the creator intended

With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits. 8 9 10 14

Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Designed with the environment in mind

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed