BRAVIA XR A90J 4K HDR OLED with Smart Google TV (2021)
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BRAVIA XR MASTER Series A90J
Redefining OLED with ultimate brightness
See our best ever 4K HDR OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.
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World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Revolutionary OLED picture, as perceived by the human eye
Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.
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© 2021 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.