Cart (0 product)


Hi , Your cart is currently empty!

What’s your ideal TV?

With so many models and features, it can be daunting deciding what’s the best TV to buy. Let us help you choose a Sony TV that will take your entertainment to a whole new level.

OLED OR LCD?

By screen type

There are two screen types available, OLED and LCD, each with its own unique characteristics. Our expertise in television allows us to provide thrilling experiences on both OLED and LCD TVs.



OLED: Deeper shadow, brighter highlights

Our OLED screens have more than 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variation between light and dark is greatly enhanced compared to regular screens, with incredibly deep blacks and dazzling lights. Powered by Cognitive Processor XR and our unique panel control technology, color and contrast are boosted for exceptionally realistic pictures. They deliver more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.

A wide color spectrum for real-life shades and hues

Powered by our Cognitive Processor XR, our OLED TVs bring more than a billion colors to the screen. Together with our wide color gamut panel and human-centric processor, it analyzes the saturation, hue and brightness of every color to deliver natural shades and exceptional detail.

Pure blacks for real-life depth and texture

Our Cognitive Processor XR™ analyzes visual information and enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.



Screen speaker, theater-like sound

With Acoustic Surface Audio+ on Sony OLED TVs, sound comes directly from the screen, precisely aligning what you hear with what you see, making viewing much more immersive.

LCD: Bright, colorful scenes

Our LCD televisions with backlighting fill the screen with brightness, reproducing colorful scenes even in bright rooms. Our Mini LED and Full Array LED TVs are powered by our Cognitive Processor XR for truly superlative contrast. When combined with our unique backlight control technologies, on-screen lighting is precisely controlled for brighter scenes, full of true-to-life contrast.

Mini LED

Our latest Mini LED TVs control areas of the backlight, so both dark and bright subjects are presented clearly. Because Mini LEDs are much smaller and denser than conventional Full Array LEDs, they need far more precise control. Our Mini LED TVs have highly accurate backlight control that’s unique to Sony–XR Backlight Master Drive. This is why you’ll see the best and most accurate contrast possible, without flare. Scenes are full of dazzling lights, deep blacks and natural mid tones

Full Array LED

With a Full Array LED backlight there are LEDs across the whole screen. This means that the power and intensity of the LEDs can be adjusted much more precisely according to the scene. So, light goes where it’s needed, and dark parts stay dark. In addition, XR Contrast Booster adjusts brightness for high peaks in glare and deep blacks in shadow. Scenes look real with extra depth and detail.

WHICH SIZE OF TV IS RIGHT FOR YOU?

By screen size

There are important considerations when choosing your ideal TV size. Learn how to select the correct TV for your needs and discover how you can maximize its size. Don’t think you need a huge room to consider a bigger TV. Advances in technology and design mean you can have a larger screen within your existing space.

Why viewing distance matters

Today’s 4K1 TVs with enhanced resolution keep pictures sharp and smooth, even when sitting close to the screen or watching larger screens. As a rule, we recommend the height of the TV to be two-thirds the distance between the TV and your viewing position.

Viewing distance: ①49 inch ②55 inch ③65 inch ④75 inch ⑤85 inch

See more with a thinner bezel

With thinner bezels on our latest televisions, you can now choose a larger screen without increasing the overall size of your TV. Your viewing will also be more immersive as you’ll find yourself focusing on the action, not the frame around the screen.2





WHAT DO YOU ENJOY ON YOUR TV?

By what you watch

Maybe it’s movies with theater-like sound, sports with stadium atmosphere or adrenaline-loaded games full of detail. Think about what you want to enjoy on your TV and find televisions that maximize those experiences.



<

Love watching movies?

Movies include a lot of dark scenes so it’s important to have a TV with deep blacks and dazzling lights to bring scenes alive with depth and detail. You’ll also want harmony between what you see and what you hear so you can enjoy a more realistic, theater-like experience.

Movies on OLED

With over eight million self-illuminating, independently activated pixels, OLED enhances the intensity of light and dark, making OLED TV especially good for Sci-Fi, horror and action movies. Acoustic Surface Audio™ technology, a sound from screen experience, matches pictures precisely with sound so you can hear voices from exactly where the character is standing, not merely from the sides — just as you do in the cinema.

Movies on LCD

Our Mini LED and Full Array LED TVs with our unique backlight control technologies make pictures look more real by independently activating the backlight and boosting the brightness of lighter areas. This makes LCD TVs a good choice if you like to watch movies with a lot of light and sunny scenes, like family movies and animations.

Enjoy sport?

The main issue when watching fast-moving sports like soccer and motor racing is blur. Make sure you choose a TV with enhanced sharpness to keep the action clear.

Sport on OLED

OLED features millions of independently illuminated pixels for extraordinary sharpness. Even when watching fast-moving sports, you’ll see minimal afterimage or blur.




Sport on LCD

Look out for XR Motion Clarity™3, a Sony technology that reduces blur by inserting black images between images. It uses an independent panel control to optimize light emission and keep scenes clear without losing brightness.

(1) Image with XR Motion Clarity
(2) Image without XR Motion Clarity



Into games?

Perfect for PlayStation®5

BRAVIA XR™ TVs are designed to work great with PlayStation®5 consoles. Together, BRAVIA XR and PS5™ create an incredible experience through immersive picture and sound that will make you feel like you’re right in the middle of the action.4 5 6

You’re a winner with 4K/120fps

With 4K/120fps as specified in HDMI 2.1, our TVs give you smooth and clear movement for responsive gameplay.7

Responsive gaming, effortless control

Get going fast. Just plug in an HDMI cable and BRAVIA XR will recognize when a console is connected and automatically switch to game mode. You’ll enjoy smooth and responsive gameplay.5 8

Watch TV shows, news and more?

Although 4K TVs are becoming increasingly popular, some TV programs, including shows and news bulletins, are still being broadcast in less than 2K. Look for TVs with XR 4K Upscaling9, which upscale low-resolution content to close to 4K using a unique Sony database.

Looking to enjoy apps?

Discover new movies and shows with suggestions based on what you’ve watched and what interests you. You can even add to your Watchlist right from your phone, so your recommendations are always up to date. Google Play brings 7,000+ apps and games to your TV.10 11

BRAVIA CORE

A huge number of movies are included and waiting for you in the BRAVIA CORE app on your TV. Enjoy up to two years of unlimited movie streaming and choose up to 10 movies to redeem from hundreds of the latest releases and classic blockbuster hits.12 13

Creator Calibrated Mode

BRAVIA XR TVs provide Creator Calibrated Mode that can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode allows you to enjoy Netflix content according to the lighting conditions of your room.

SCREEN SOUND, JUST LIKE THE THEATER

By sound experience

If you’re looking for a truly immersive experience, match sound with pictures. Choose a TV with sound from screen technology so that what you hear comes from the place it should. This is especially important on large TVs where sound can be far from the center of the screen.

OLED: Be immersed in sound that moves with the picture

With Sony’s Acoustic Surface Audio technology, the screen vibrates so that sound appears to follow the action and come from the place where it is supposed to come from.14

Play Video

LCD: Be at the heart of the action with sound from the screen

With Sony’s Acoustic Multi Audio, sound seems to come directly from the center of the screen, closely matching pictures.14

Play Video

OUR RECOMMENDATIONS



Footnotes

  1. 4K: 3,840 x 2,160 pixels
  2. Size and dimensions depend on model. Please see specifications for each model for exact measurements.
  3. Feature name may be X-tended Dynamic Range™ PRO depending on model.
  4. Applicable models: all BRAVIA XR models.
  5. Screen images simulated.
  6. Horizon Forbidden West™: Available now. ©2021 Sony Interactive Entertainment Europe. Developed by Guerrilla. Horizon Forbidden West is a trademark of Sony Interactive Entertainment LLC.
  7. Game supporting 4K/120fps required.
  8. ©2021 Sony Interactive Entertainment Europe. Developed by Housemarque Oy. Returnal is a trademark of Sony Interactive Entertainment LLC.
  9. Feature name may be 4K X-Reality™ PRO depending on model.
  10. Google TV and related logos are trademarks of Google LLC
  11. User must connect to a Google account to use certain advertised features
  12. Number of credits differs depending on model.
  13. Time period that streaming is available for depends on model.
  14. Technology may vary depending on model.
  15. ©2020 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, EXTRA BASS and its logos are trademarks of Sony Corporation. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.