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What’s your ideal TV?

With so many models and features, it can be daunting deciding what’s the best TV to buy. Let us help you choose a Sony TV that will take your entertainment to a whole new level.


By screen type

There are two screen types available, OLED and LCD, each with its own unique characteristics. Our expertise in television allows us to provide thrilling experiences on both OLED and LCD TVs.

OLED: Deeper shadow, brighter highlights

Our OLED screens comprize over 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights. You’ll see more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.

Less blur, more sharpness

With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED — even fast-moving action scenes and sports.

Natural colors, every angle

On some TVs, pictures can look pale and colorless when viewed from the sides. OLED widens the area of color reproduction at high brightness, so you’ll see the same colors from the sides as you do from the center.

Theater-like sound

Sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive.

LCD: Bright, colorful scenes

Our LCD televisions with backlighting fill the screen with brightness, allowing the TV to reproduce colorful scenes even in bright rooms.

Sony LCD televisions that are Full Array LED include zones of LEDs that can be lit or dimmed independently to give more realistic peaks of brightness, more accurate shadow detail and deeper, inkier blacks. All Full Array LED models feature X-tended Dynamic Range™ PRO, a unique Sony technology that enhances light and dark by accurately controlling LEDs so specific areas of the screen can be incredibly bright while others remain pitch black. The result is ultra-realistic, three-dimensional pictures that bring scenes to life.


By screen size

There are important considerations when choosing your ideal TV size. Learn how to select the correct TV for your needs and discover how you can maximize its size. Don’t think you need a huge room to consider a bigger TV. Advances in technology and design mean you can have a larger screen within your existing space.


By what you watch

Maybe it’s movies with theater-like sound, sports with stadium atmosphere or adrenaline-loaded games full of detail. Think about what you want to enjoy on your TV and find televisions that maximize those experiences.


Love watching movies?

Movies include a lot of dark scenes so it’s important to have a TV with deep blacks and dazzling lights to bring scenes alive with depth and detail. You’ll also want harmony between what you see and what you hear so you can enjoy a more realistic, theater-like experience.

Movies on OLED

With over eight million self-illuminating, independently activated pixels, OLED enhances the intensity of light and dark, making OLED TV especially good for Sci-Fi, horror and action movies. Acoustic Surface Audio™ technology, a sound from screen experience, matches pictures precisely with sound so you can hear voices from exactly where the character is standing, not merely from the sides — just as you do in the cinema.

Movies on LCD

Our Full Array LED TVs with Sony's unique XR Contrast Booster3 technologies make pictures look more real by independently activating the backlight and boosting the brightness of lighter areas. This makes LCD TV a good choice if you like to watch movies with a lot of light, sunny scenes like family movies and animations.

Enjoy sport?

The main issue when watching fast-moving sports like soccer and motor racing is blur. Make sure you choose a TV with enhanced sharpness to keep the action clear.

Sport on OLED

OLED features millions of independently illuminated pixels for extraordinary sharpness. Even when watching fast-moving sports, you’ll see minimal afterimage or blur.

Sport on LCD

Look out for XR Motion Clarity™4, a Sony technology that reduces blur by inserting black images between images. It uses an independent panel control to optimize light emission and keep scenes clear without losing brightness.

(1) Image with XR Motion Clarity
(2) Image without XR Motion Clarity

Into games?

Responsive gaming, effortless control

Get going fast. Just plug in a HDMI cable and your Sony TV will recognize when a console is connected and automatically switch to game mode. You'll enjoy smooth, responsive gameplay, and you can even control your PlayStation with your TV remote.5 6

Screen images simulated. Days Gone is a PlayStation™ 4 game.

Watch TV shows, news and more?

Although 4K TVs are becoming increasingly popular, some TV programs, including shows and news bulletins, are still being broadcast in less than 2K. Look for TVs with XR 4K Upscaling7, which upscale low-resolution content to close to 4K using a unique Sony database.

Looking to enjoy apps?

With Sony Smart TVs, you'll be able to watch online services easily via apps. Services like YouTube and Netflix8 open up worlds of exciting entertainment and in better picture quality too.

Browse YouTube videos in seconds

With our Smart TVs, you can stream video-on-demand services like YouTube easily through apps for a whole new entertainment experience. A YouTube button on the remote control allows easy browsing with just one click.9 10

Effortlessly explore Netflix, optimized for your entertainment

Selected Sony TVs are Netflix Recommended TVs which are authorized by Netflix including a Netflix button on the remote and voice control for easy access. Netflix Calibrated Mode preserves the picture quality of the studio evaluation master so you see just what the creator intended.


By sound experience

If you’re looking for a truly immersive experience, match sound with pictures. Choose a TV with sound from screen technology so that what you hear comes from the place it should. This is especially important on large TVs where sound can be far from the center of the screen.

OLED: Be immersed in sound that moves with the picture

With Sony’s Acoustic Surface Audio technology, the screen vibrates so that sound appears to follow the action and come from the place where it is supposed to come from.11

Play Video

LCD: Be at the heart of the action with sound from the screen

With Sony’s Acoustic Multi Audio, sound seems to come directly from the center of the screen, closely matching pictures.11

Play Video



  1. 4K: 3,840 x 2,160 pixels
  2. Size and dimensions depend on model. Please see specifications for each model for exact measurements.
  3. Feature name may be X-tended Dynamic Range™ PRO depending on model.
  4. Feature name may be X-Motion Clarity™ depending on model.
  5. 4K and HDR content requires a compatible display and software. 'PS4™ Pro Enhanced' features vary by game.
  6. ©2019 Sony Interactive Entertainment LLC. Days Gone is a trademark of Sony Interactive Entertainment LLC.
  7. Feature name may be 4K X-Reality™ PRO depending on model.
  8. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities and content availability.
  9. Network services, content, and the operating system and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Simulated UI. Application availability varies by country and device.
  10. Remote specification varies by territory and TV model.
  11. Technology may vary depending on model.
  12. ©2020 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, EXTRA BASS and its logos are trademarks of Sony Corporation. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.