Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
"Absolutely spectacular. When I saw what the image looks like, I was blown away."
"It's so precise and vibrant! And the sound emanates out from the screen."
"The first consumer product that was able to recreate what we intended the audience to see."
Cognitive Processor XR™
Experience what the creators intended more accurately than ever before
To bring the creator's vision to the screen in the most authentic way possible—that's our goal. The Cognitive Processor XR™ is helping to make this a reality, pushing the expressive potential of our TVs to an entirely new level that's closer to the filmmaker's intent than ever previously possible.
Toward home-viewing innovation. The Sony ecosystem and Netflix.
With the advances in technology in recent years, the power of television to express the visions and inspirations of creators is better than ever. As a result, viewers can experience a vast array of entertainment filled with excitement and compelling imagery in their own homes. For many years, Sony and Netflix have been pioneering the industry and shaping the future of television, working directly with creators to bring their stories to entertainment lovers around the world. By delivering cutting-edge technology like 4K and HDR, consumers can now get a theater-quality experience in the comfort of their living rooms.
- Netflix is a trademark of Netflix Inc.
- Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability. www.netflix.com/TermsOfUse.
- Requires CalMAN calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer, etc.), and "CalMAN for BRAVIA" app to be downloaded from Google Play and installed on your TV.
- ©2020 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, EXTRA BASS, BRAVIA, and BRAVIA CORE and its logos are trademarks of Sony Corporation. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.