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Master Series

Reality mastered

Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.

Discover why film makers are so excited by the

See how amazed the director and producers of Jumanji: The Next Level were with the MASTER Series A9G when they saw how faithfully it reproduced the pictures and sound of their movie.

"Absolutely spectacular. When I saw what the image looks like, I was blown away."

Jake Kasdan

"It's so precise and vibrant! And the sound emanates out from the screen."

Matt Tolmach

"The first consumer product that was able to recreate what we intended the audience to see."

Hiram Garcia

Inspiring the creators with extraordinary pictures

See how MASTER Series enables gamers to enjoy the truly lifelike world of Gran Turismo® by reproducing subtle nuances of color, light and gradation, just as the creators intended.


Cognitive Processor XR™

Experience what the creators intended more accurately than ever before

To bring the creator's vision to the screen in the most authentic way possible—that's our goal. The Cognitive Processor XR™ is helping to make this a reality, pushing the expressive potential of our TVs to an entirely new level that's closer to the filmmaker's intent than ever previously possible.

Our professionals, from lens to living room

Back in 2000, our TV team began collaborating with Sony Pictures Entertainment on Theater Mode, the first TV picture quality feature developed for a home theater experience. Since then, we've been working together to standardize new formats such as 4K and HDR, taking movies in the home closer than ever to the creator's intent.

Industry professionals speak highly of the MASTER Series

See how well-received the MASTER Series is by leading film and TV professionals.

"MASTER Series television... it was incredible."

Zack Estrin
Executive Producer, Netflix's "Lost in Space"

"What you’re seeing in those modes is essentially what the directors were seeing when they approved the final version... I think these displays are taking us that one step closer to being able to say definitively, this is what the creator’s intent was."

Bill Baggelaar
Senior Vice President of Technology, Sony Pictures Entertainment

"We wanted to give our members an experience that was what the storyteller intended... we really needed to work closely with the TV makers and Sony was the perfect partner to work with."

Scott Mirer
Vice President Device Partner Ecosystem, Netflix


Toward home-viewing innovation. The Sony ecosystem and Netflix.

With the advances in technology in recent years, the power of television to express the visions and inspirations of creators is better than ever. As a result, viewers can experience a vast array of entertainment filled with excitement and compelling imagery in their own homes. For many years, Sony and Netflix have been pioneering the industry and shaping the future of television, working directly with creators to bring their stories to entertainment lovers around the world. By delivering cutting-edge technology like 4K and HDR, consumers can now get a theater-quality experience in the comfort of their living rooms.

Netflix Calibrated Mode

Back in 2000, our TV team began collaborating with Sony Pictures Entertainment on Theater Mode, the first TV picture quality feature developed for a home theater experience. Since then, we've been working together to standardize new formats such as 4K and HDR, taking movies in the home closer than ever to the creator's intent.

True partnership

See how Netflix and Sony have mastered color, contrast, and motion in the living room with Netflix Calibrated Mode so you can enjoy entertainment the way the creators intended.

Entertainment as it was meant to be

Netflix Calibrated Mode ensures the viewer has the option to watch series, films, documentaries and other types of stories in the way it was originally created and intended to be seen. 1

Studio standard TV

Promising picture quality approaching that of a master monitor used for standard reference in motion picture production studios, MASTER Series is capable of presenting TV-first entertainment in its ideal state.

Theater thrills at home

Entertainment enthusiasts can now enjoy this experience right at home as MASTER Series, together with Netflix Calibrated Mode, which faithfully reproduces the visuals that bring storytelling to vivid life.

Watch Altered Carbon now streaming on Netflix2

Mastering calibration, the key to flawless colors

What attracts people to a motion picture? There are many elements that go into the creative process such as scripts, scene blocking, editing and color grading. The creator's story comes to life when these elements are faithfully reproduced on a TV screen for an immersive, emotional visual experience. Precise color reproduction is the key, revealing the facial features of actors veiled in shadow, subtle details in a spontaneous flash, and fine gradations from dark to light. The MASTER Series is precisely calibrated at the factory for white balance and uniformity to meet the needs of professional creators and ensure consistently high performance.

Preserving the passion of the creators

To address color variations from the production process, the MASTER Series is ready to use Portrait Displays' high-performance Calman auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity color reproduction that's true to the original TV signal and can even adapt to the subtlest changes in color that may occur over time. The MASTER Series is Calman Ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade color-calibrated accuracy in the home. 3

Calibrating BRAVIA with Calman

Learn more


  1. Netflix is a trademark of Netflix Inc.
  2. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.
  3. Requires CalMAN calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer, etc.), and "CalMAN for BRAVIA" app to be downloaded from Google Play and installed on your TV.
  4. ©2020 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, EXTRA BASS, BRAVIA, and BRAVIA CORE and its logos are trademarks of Sony Corporation. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.