On Sale XR-50X90J
BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021)
Enjoy movies included with BRAVIA XR TVs3
- 5 credits redeem on latest release movies
- 12 months unlimited streaming of top movies
- COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
- XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
- FULL ARRAY LED & XR CONTRAST BOOSTER 5 – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
- GOOGLE TV™ – See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.2
- BRAVIA CORE™ – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs.3
- PERFECT FOR PLAYSTATION® 5 - Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps5 as specified in HDMI 2.1 and input lag as low as 8.5ms.13
- XR MOTION CLARITY™ – Intelligent motion processing for fast-moving, blur-free sports and action-packed movies.
- XR 4K UPSCALING – Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent TV processing.5
- ACOUSTIC MULTI-AUDIO – In addition to traditional TV speakers, two sound positioning tweeters on the sides of the TV elevate the soundstage, enabling sound to follow the action for a truly immersive experience.
- DOLBY VISION7, IMAX ENHANCED8, NETFLIX CALIBRATED MODE9 – Enjoy immersive and engaging cinematic content as the creator intended.
- GOOGLE ASSISTANT – Use your voice to easily find your favorite movies, shows, and music. Get answers on screen, control smart home devices, and more.2
- APPLE AIRPLAY – Works with AirPlay 2 to easily stream content from your Apple device.10
- ULTRA-SLIM WALL MOUNT COMPATIBLE – Hang your TV like a work of art with the optional SU-WL855 ultra-slim wall-mount bracket available for the 55” class, 65” class, and 75” class X90J series TVs.12
Wireless Neckband Speaker
3.1ch Dolby Atmos® / DTS:X® Soundbar with Bluetooth®
3.1ch Dolby Atmos® / DTS:X® Soundbar with Wi-Fi/Bluetooth® Technology
4K Ultra HD Blu-ray™ Player with Dolby Atmos®, HDR, and Wi-Fi for Streaming Video
BRAVIA XR X90J
Explore the world with precise 4K HDR pictures
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™. 1
Discover the X90J with an expert
“One of the best mid-range 4K TVs money can buy in 2021.”
World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Precise 4K picture, as perceived by the human eye
Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately—whatever you're watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started. 2
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.
A wide palette of naturally beautiful colors
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock. 6
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear.
Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom™ 2 enhances voices for clearer dialog
Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Smart TV Features
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices. 2
Supersize your smartphone favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. 2 11
Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.
Flush Surface for more immersive viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
Slim Blade Stand, luxurious look and feel
Our slimline stand has been designed to perfectly match the TV and harmonize with your room and decor.
Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
Enjoy studio-quality entertainment, as the creator intended
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits. 8 9 10
Audio Description (Audio key)
Number of Tuners (Sat)
Number of Tuners (Terrestrial/Cable)
TV System (Analog)
TV System (Digital Cable)
TV System (Digital Sat)
TV System (Digital Terrestrial)
ATSC/ATSC 3.0(NEXTGEN TV)
Tuner Channel Coverage (Analog)
VHF: 2-13/UHF: 14-69/CATV: 1-135
Tuner Channel Coverage (Digital Cable)
Tuner Channel Coverage (Digital Terrestrial)
VHF: 2–13/UHF: 14–69 (14–36 for ATSC 3.0)
- As of 11/18/20, Cognitive Processor XR cross-analyses multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
- Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For full details visit https://www.sony.com/electronics/bravia-core. BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. For BRAVIA CORE Terms of Service visit https://www.sony.com/electronics/bravia-core.
- User must setup broadband network environment. By default, Pure Stream setting is turned OFF and can be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over WiFi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed at user’s home.
- 4K: 3,840 x 2,160 pixels. Game title supporting 4K/120fps required. VRR will be available via future firmware update.
- 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
- Requires HDR compatible content from supported streaming services or HDR compatible content device connected via HDMI input (sold separately).
- Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
- IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as Fandango Now (US only) and BRAVIA CORE, or compatible content device connected via HDMI input (sold separately).
- Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse
- This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
- SU-WL855 wall-mount bracket is available for select Sony OLED and LED models ranging from 55” class to 77” class. TV and wall mount system sold separately. Hardware included with wall-mount bracket.
- Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
- A camera is required for video chat. Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support