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BRAVIA XR 50” Class X90J 4K HDR Full Array LED with Google TV (2021)
$999.99
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$999.99
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Screen size : 50''
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- COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
- XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
- FULL ARRAY LED & XR CONTRAST BOOSTER 5 – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
Features
BRAVIA XR X90J
Explore the world with precise 4K HDR pictures
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™.
Discover the X90J with an expert
World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Precise 4K picture, as perceived by the human eye
Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.
Frequently Bought Together
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- As of 11/18/20, Cognitive Processor XR cross-analyses multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
- User must connect to a Google account to use certain advertised features, including voice to activate linked apps, install software, certain apps and operating software during setup. User may opt out and use basic TV operation that does not include certain advertised features such as Google and third-party apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Upon opt in, Google Terms of Service (http://www.google.com/policies/terms/) and Privacy Policy (http://www.google.com/policies/privacy/) apply to use of this TV.
- Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For full details visit https://www.sony.com/electronics/bravia-core. BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. For BRAVIA CORE Terms of Service visit https://www.sony.com/electronics/bravia-core.
- User must setup broadband network environment. By default, Pure Stream setting is turned OFF and can be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over WiFi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed at user’s home.
- 4K: 3,840 x 2,160 pixels. Game title supporting 4K/120fps required. Game title supporting VRR required. Results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
- 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
- Requires HDR compatible content from supported streaming services or HDR compatible content device connected via HDMI input (sold separately).
- Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
- IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as Fandango Now (US only) and BRAVIA CORE, or compatible content device connected via HDMI input (sold separately).
- Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse
- This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
- SU-WL855 wall-mount bracket is available for select Sony OLED and LED models ranging from 55” class to 77” class. TV and wall mount system sold separately. Hardware included with wall-mount bracket.
- Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
- A camera is required for video chat. Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support
What size and panel type is the BRAVIA XR X90J in this listing?
This listing is for the 50" Class BRAVIA XR X90J, a 4K HDR TV built with a Full Array LED panel and local dimming. It's also offered in 55", 65", and 75" class sizes.
What processor powers the BRAVIA XR X90J?
The X90J is powered by the Cognitive Processor XR, Sony's TV processing technology that understands how humans see and hear to deliver intense contrast, deep blacks, high peak brightness, and natural colors.
Which HDR formats does the BRAVIA XR X90J support?
The X90J supports HDR10, HLG (Hybrid Log-Gamma), and Dolby Vision. HDR viewing requires HDR-compatible content from supported streaming services or an HDR-compatible device connected via HDMI.
Does the BRAVIA XR X90J run Google TV?
Yes, the X90J runs Google TV, giving you access to streaming apps, personalized recommendations, and Google Assistant voice control. You must connect a Google account to use certain advertised features.
What gaming features does the BRAVIA XR X90J offer?
The X90J features HDMI 2.1 with a native 120Hz refresh rate and supports 4K/120fps, VRR, and ALLM, with low input lag noted in reviews. A game title supporting 4K/120fps and VRR is required to use those features.
What picture technologies does the BRAVIA XR X90J use beyond basic 4K?
Beyond its 4K resolution, the X90J pairs its Full Array LED panel with XR Triluminos Pro color, XR Contrast Booster 5, XR 4K Upscaling, and XR Motion Clarity to create lifelike contrast and natural color.
Does the BRAVIA XR X90J support Apple AirPlay and HomeKit?
Yes, this Sony TV is compatible with AirPlay 2 and HomeKit. It requires iOS 12.2 or later, or macOS 10.14.4 or later, along with an Apple ID account.
How much does the BRAVIA XR 50" Class X90J cost?
MSRP is listed as $999.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.
Can I use a wall-mount bracket with the BRAVIA XR X90J?
The SU-WL855 wall-mount bracket is available for select Sony OLED and LED models ranging from 55" class to 77" class. The TV and wall mount system are sold separately, with hardware included with the bracket.
*FAQ generated on 07/23/2026. Financing, pricing and promotions may no longer apply.