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BRAVIA XR X90K 4K HDR Full Array LED TV with smart Google TV (2022)
Model: XR-65X90K
$1,199.99 $1,499.99
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Features
BRAVIA XR X90K
Real-life picture with enhanced contrast
Enjoy your entertainment like never before on this ultra bright 4K12 HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR™.
Discover the X90K with an expert
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
Full Array contrast with lifelike depth
Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.
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© 2022 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. “PlayStation Family Mark,” “PlayStation,” “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.