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BRAVIA XR 77” Class A80J 4K HDR OLED with Google TV (2021)
$3,499.99
Or
Starting
or 0% APR
/mo
or 0% APR
$3,499.99
Or
Starting
or 0% APR
/mo
or 0% APR
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Screen size : 77''
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- COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
- XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
- XR OLED CONTRAST – Feel the beauty of OLED contrast with pure blacks and lifelike brightness.
Features
BRAVIA XR A80J
Premium OLED picture with truly immersive sound
See how we've maximized viewing realism with our OLED panel, powered by the revolutionary Cognitive Processor XR™—it's sound and vision in perfect harmony.
Discover the A80J with an expert
World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Extraordinary OLED picture, as perceived by the human eye
Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike picture quality with ultimate pure blacks.
Turn any sound into a truly immersive experience
Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
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- As of 11/18/20, Cognitive Processor XR cross-analyses multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
- User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device
- Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2024 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. © 2021 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
- User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
- 4K: 3,840 x 2,160 pixels. Game title supporting 4K/120fps required. Game title supporting VRR required. Results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
- 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
- Requires HDR compatible content from supported streaming services or HDR compatible content device connected via HDMI input (sold separately).
- Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
- IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as Fandango Now (US only) and BRAVIA CORE, or compatible content device connected via HDMI input (sold separately).
- Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internetservice, device capabilities, and content availability. www.netflix.com/termsofuse
- This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
- Actual look may differ depending on TV size and type of cables used.
- SU-WL855 wall-mount bracket is available for select Sony OLED and LED models ranging from 55” class to 75” class. TV and wall mount system sold separately. Hardware included with wall-mount bracket.
- Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
- Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
- A camera is required for video chat. Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support
© 2021 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device's software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.
What screen size is the BRAVIA XR A80J in this listing?
This model, the XR-77A80J, has a 77" class 4K OLED screen. It is part of the A80J line, which is also available in 55" and 65" class sizes.
How much does the BRAVIA XR 77" Class A80J cost?
MSRP is listed as $3,499.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.
Is the A80J an OLED TV?
Yes, the BRAVIA XR A80J uses an OLED panel, delivering XR OLED Contrast with pure blacks and lifelike brightness for picture quality that feels deep, natural and real.
What resolution does the A80J support?
The A80J is a 4K HDR TV with Ultra HD resolution of 3,840 x 2,160 pixels, enhanced by XR 4K Upscaling to improve lower-resolution sources.
What smart TV platform does the A80J run?
The A80J runs Google TV, giving you integrated access to major streaming apps. It also supports Chromecast built-in and Apple AirPlay 2 for casting from your devices.
Does the A80J support 4K 120Hz gaming?
Yes, the A80J supports HDMI 2.1 features including 4K/120fps and VRR (Variable Refresh Rate) for compatible gaming devices and titles. A game title supporting 4K/120fps and VRR is required.
How does the A80J produce sound?
The A80J uses Acoustic Surface Audio+ technology, where the OLED panel itself acts as the speaker via actuators behind the screen. Combined with the Cognitive Processor XR, it turns any sound source into an immersive experience with picture and sound in perfect harmony.
What HDR formats does the A80J support?
The A80J supports HDR10, HLG and Dolby Vision. HDR content requires compatible content from supported streaming services or an HDR compatible device connected via HDMI input.
What is the Cognitive Processor XR?
The Cognitive Processor XR is Sony's revolutionary TV processing technology that understands how humans see and hear. It cross-analyzes and optimizes hundreds of thousands of picture elements to deliver intense contrast, high peak brightness, and natural colors.
Does the A80J come with Affirm financing options?
Yes, you can pay with Affirm on orders over $50, with financing as low as 0% APR available. Buying directly from Sony also includes free shipping, easy returns, and 5% back in My Sony points.
*FAQ generated on 07/23/2026. Financing, pricing and promotions may no longer apply.